Tag: Web Advertising
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What is the "privacy sandbox" proposed by Google as an alternative to cookies?
As the movement to regulate cookies from the perspective of personal information protection is spreading worldwide, Google has announced that it will abolish the provision of third-party cookies by 2022. As a countermeasure, Google is considering the use of the “Privacy Sandbox” announced in August 2019. Privacy Sandbox is attracting attention as a new method…
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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Explains the basic knowledge of listing advertisements. What are the benefits and features?
In recent years, the Internet environment has improved significantly, and the number of daily users is on the rise. Internet advertising continues to expand its market size by taking advantage of this environment. Among the many types of Internet advertising, listing advertising is one that has a high adoption rate and attracts attention. So, what…
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Examples of successful business transformations triggered by onlineization (insurance market, Zoff, Hana Cupid — Google introduction)
As people are forced to refrain from going out due to the coronavirus pandemic, various changes have occurred in the lifestyles and mindsets of consumers. Going online is probably one of the biggest changes. Many people are now forced to rely more online than ever before for both home and work life, and a lifestyle…
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Changes to advertisements for Townwork and WOWOW/Significant improvement in numbers with YouTube first
The spread of the new coronavirus, which has caused a pandemic around the world, has changed traditional lifestyles and caused various changes in people’s behavior and consciousness. In line with the behavior of consumers, who have significantly increased opportunities to interact with digital media, such as by moving events online, actively using e-commerce sites, and…
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Maximizing small masses – What is the key to Kao's digital advertising investment?
Kao Corporation, a major Japanese chemical manufacturer, supplied its products through overwhelming television advertising, simultaneous distribution through sales companies, and mass displays. However, over the past 10 years, people’s lifestyles have changed significantly, and consumer needs have become more diverse and segmented. As a result, there is a growing demand for products and services that…
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More than 90% of people skip video ads. Four key points of video ads that create a good impression revealed (research by Neo Marketing)
Neo Marketing Co., Ltd., which provides consumer-oriented research and marketing support, announced the results of a “survey on how people interact with video advertisements” on January 14, 2021. The survey period is from December 23, 2020 to December 24, 2020. The survey was conducted on 1,000 men and women between the ages of 20 and…
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Google Ads budget management – 9 points to keep in check
With the spread of computers and smartphones, people can now easily search for what they want or the information they want using the devices at hand. Nowadays, online searches are performed on a daily basis, and the use of online advertising is essential for marketing. How should you think about your advertising budget to maximize…
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Google explains! Creative improvement by decomposing app ads into elements
As the smartphone app market becomes more active with the spread of smartphones, in order to acquire new mobile users, it is necessary to develop video advertisements that allow users to download apps on the spot. Google calls this an “advertisement method to promote downloads,” and acquiring users when an app is released is a…
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A survey of the current state of web advertising revealed a lot of unknown data/What are the appropriate KPIs?
In modern life, where the Internet has become an indispensable part of life, web advertising, which transmits a variety of information, is an important marketing strategy for companies. What kind of measures are needed to develop advertisements that capture the hearts of consumers while considering cost-effectiveness? In this article, we will analyze and explain the…
