Tag: Youtube
-
What are the characteristics of YouTube ads? Explaining the key points and billing types of video advertising that you should keep in mind
YouTube is an online video distribution site that boasts the largest number of unique users (UU: number of users who visited within a certain period) of any SNS in Japan. From its launch in 2005 to 2021, it is a large platform that has been used by many users around the world, and has even…
-
Google examines the reach power of TV commercials and YouTube ads! YouTube surpasses TV across a wide range of age groups
As video media becomes increasingly digitalized, YouTube has the potential to deliver messages to more and more people’s lives. However, when companies run campaigns to improve brand awareness, the reality is that they focus on TV commercials first, and allocate the remaining budget to digital advertising. Is this media allocation in line with the modern…
-
What kind of people use YouTube, when and where? Introducing Google's research report
Due to the refraining from going out due to the spread of the new coronavirus infection, more users are enjoying online drinking parties, live streaming, and window shopping on e-commerce sites, and people’s living environments have changed compared to before the coronavirus pandemic. In response to these changes, marketing is also increasingly shifting to digital…
-
Three characteristics of unsuccessful advertisements / Revealed pattern of “advertisements that do not lead to action”
YouTube advertising is a creative type of advertising that has the potential to not only increase awareness of companies, but also drive conversions by leading consumers everywhere. The system uses a CTA (Call to Action: link to visit the site) button that invites video viewers to take action, which guides consumers who can be called…
-
How to effectively use YouTube to reach a wide range of users
—
by
Video advertising is expanding year by year. One thing that cannot be ignored is YouTube advertising. YouTube advertising is said to be one of the most effective marketing strategies. Here, we will explain what YouTube is in an easy-to-understand manner and explain how to use YouTube as an advertising platform. What is YouTube? What is…
-
YouTube to be made into TV ranked #1 on “I’d be lonely without it” / Some videos saw a dramatic increase in the number of views of over 400%
Established in the United States in 2005, YouTube is an Internet video sharing site that is now viewed by many users around the world. In Japan, the number of monthly users (18-64 years old) exceeded 65 million in September 2020, and the service has made a huge leap forward since its launch. Due to the…
-
Basic knowledge of YouTube Premium that you should know
In recent years, “YouTube” is a video distribution platform that utilizes the Internet environment and has gained high support from a wide range of generations, regardless of age or gender. The number of YouTube users is increasing year by year, and popular YouTubers are appearing one after another and attracting attention, and from among the…
-
7-Eleven succeeds by focusing on "heteronomic consumption" / 3 measures make progress beyond expectations
Seven & i Holdings operates a wide variety of businesses, including convenience stores, general supermarkets, specialty stores, restaurants, and banks. It is a huge distribution group, with more than 20 million customers, or about 20% of Japan’s population, visiting its group stores every day. Seven-Eleven Japan (hereinafter referred to as Seven-Eleven) is the core company…
-
Actual status of YouTube usage in Japan – Usage has become established in 2020 due to people refraining from going out
Domestic usage of YouTube increased dramatically in 2020 due to people refraining from going out due to the spread of the new coronavirus infection. In particular, the number of YouTube viewers using a TV screen has increased significantly compared to previous years, and it can be assumed that more people are viewing YouTube videos as…
-
What is YouTube Studio? We explain how to use it and its benefits so that even beginners can understand!
In order to efficiently operate a YouTube channel, analysis of posted videos is essential. Video analysis can be done using an analysis tool called “YouTube Studio” that can be used at the same time as opening a YouTube channel. While YouTube Studio is extremely versatile, not only for video analysis but also for SEO measures,…
