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Among the white papers used for marketing, the “Getting Started Guide” is one of the materials that users who learn about services and solutions for the first time will encounter.
This time, let’s take a look at the purpose and benefits of the introductory guide.
Please also take a look.
Benefits and how to create implementation examples that even beginners in HR marketing can understand
The purpose and how to create a check sheet that even beginners in HR marketing can understand
◎Purpose of the introductory guide
An introductory guide is a white paper created to help you understand your company’s services and solutions, including specific terminology and practical usage.
Getting first-time users to understand your company’s services and solutions clears the first step of marketing: awareness.
The introductory guide is a white paper for leads at the top of the marketing funnel.
◎Advantages and effectiveness of the introductory guide
Getting started guides have many benefits. First, it has the role of moving leads from awareness to interest and deeper into the marketing funnel.
In addition, since the users themselves help them understand the company’s services and solutions, there is no need for sales representatives to explain everything from 1 to 10 during business negotiations, and they only need to supplement the parts that the users did not understand. The number of sales man-hours can be reduced.
The Getting Started Guide also works well with other white papers, increasing the effectiveness of a single white paper.
For example, if you add a check sheet to the introductory guide, you can promote understanding of services and solutions and recognize your company’s issues at the same time.
In addition, when combined with implementation examples, users can visualize the specific effects and benefits of using it in their own company, and can gain a deeper understanding.
◎How to create an introductory guide
The standard structure for creating an introductory guide is as follows.
Another method is to challenge users and encourage their interest while developing the product.
◎The introductory guide is the gateway to marketing
Since the introductory guide is the starting point at the top of the marketing funnel, it is important to keep the content at an elementary level of difficulty.
If you add too much to help the user understand, they may become overwhelmed and not be able to finish reading.
It is recommended that you create it as an introductory book, rather than an encyclopedia, with an appropriate volume and difficulty level.
As the user’s understanding progresses and they reach the stage of interest/comparison consideration, be careful to provide content with an even higher level of difficulty so that the volume reaches an appropriate level.
summary
◆The introductory guide is a white paper created to help you understand your company’s services and solutions, including specific technical terms and how to use them in practice.
◆Has the role of moving leads (prospective customers) from awareness to interest and deeper into the bottom of the marketing funnel.
◆It is recommended that you create it with an appropriate volume and difficulty level as it is positioned as an introductory book.