When it comes to keywords to set in title tags, etc., I’m at a loss as to what kind of keywords to choose.
Even if you think this is the case, it can be really difficult to understand what keywords other people are using to search.
Therefore, I would like to explain the tools necessary for keyword selection and how to use them.
Use suggested keywords.
When you enter any keyword on the Google search screen, input candidates are displayed, and about 10 search keywords are displayed at the bottom of the page.
These keywords are “suggested” keywords and are popular keywords that are usually searched by many users.
Keywords that many people are searching for are keywords that are easy to attract users, so be sure to use them.
Use Google Ads Keyword Planner
When posting ads with Google Ads (formerly Adwords), Keyword Planner is a tool you can use to find out what keywords are being searched by the most users.
It is usually a tool for advertising, but if you already have an account, it is a useful tool that you should definitely use.
The above-mentioned suggested keywords only display 10 popular ones, but it is the best tool for detailed keyword selection, such as the actual search volume and niche keywords that are slightly less popular.
You can create a Google Ads account for free, but you will need to create an ad to use Keyword Planner.
Also, the advantage of using a keyword planner is that you can improve your competitiveness.
Does this mean that other companies are advertising using this keyword? Even if the number of searches is high, if there are many competitors who are targeting your website, it will be extremely difficult for a new web page to overtake your rivals and rise to the top of the search rankings.
We also recommend aiming for high rankings in searches using niche keywords with little competition, and also increasing the overall number of accesses by mass producing pages that rank high for niche keywords.
◇Tips for setting keywords
Keywords do not have to include all patterns.
Recently, Google understands synonyms and synonyms, so if you search for “how to keep tropical fish,” for example, pages using the keyword “how to keep tropical fish” are now displayed.
In addition, by verifying a huge amount of input data and understanding words and phrases that are easily misunderstood, we also understand the “fluctuations” in words due to differences in input, such as hiragana and katakana.
for example
That’s why you can search for “How to keep tropical fish” even if you type “How to care for a tropical fish.”
Therefore, it is meaningless to embed all variations of one keyword in a sentence.
【summary】
Even if you think you’re searching for this keyword, it’s often the case that you’re actually searching for a completely different keyword.
In order to objectively understand which combinations are being searched, try using suggested keywords or the keyword selection tool of advertising tools to select keywords that are more in line with actual search patterns. .