In mobile marketing, the web and apps have a relationship that complements each other’s strengths and weaknesses. Anyone can easily visit the web, but it is inferior to apps in terms of display speed and usability. On the other hand, although apps require more effort to install, they have a simple configuration and run smoothly, so they can increase engagement more than the web.
Deep link advertising is a system that allows you to take advantage of the strengths of both web and apps. By setting up deep link ads, you can smoothly move from the web to the app, so you can expect to have the effect of increasing the number of customers you attract from other than the app and the conversion rate.
In this article, we will introduce the overview, benefits, and usage examples of deep link ads.
What is deep link advertising?
Deep link ads are advertising links that take users directly from an ad on a web page to content within your app. It’s offered by a variety of companies, including Google, Facebook, and Apple.
With deep link ads in place, you can use high-reach webpages as the first point of contact, providing a smooth transition to easy-to-use, high-engagement apps. As smartphones become more popular and the number of users using apps increases, the need for deep link ads that can seamlessly guide users from the web to apps is increasing.
In addition, deep link ads can be used not only to display the top screen of an app, but also to direct users to specific content within the app. Users who already have the app can simply click on an ad to be redirected to specific content.
Benefits of using deep link ads
Utilizing deep link ads has the following benefits:
Without deep link ads, users must open the app, see the home page, and then search for and access specific content. It takes time and effort to reach specific content, which leads to users leaving the site.
Deep link ads provide direct access to specific content, allowing users to obtain the information they want without stress. This will not only help prevent abandonment, but also improve the user experience.
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Increased advertising effectiveness and conversion rate
By using deep link ads, you can expect to increase your conversion rate.
Deep link ads allow you to go directly to the product/service content within the app with one click, without the need to launch the app or search for the product/service. Since users can be directed to the product page immediately without any effort, it is thought to be more likely to lead to conversions.
Use cases and effects of deep link advertising
Rejob, a job site for the beauty and healthcare industry, has successfully increased the number of job applications (conversion rate) by using Google’s deep link ads. At Rejob, we wanted to increase job applications by increasing user engagement by guiding users from the web to the app.
Google’s deep link ads can display in-app content in search results. Rejob has adopted this, allowing users who search for beauty-related jobs to click on a deep link ad to be redirected directly to job content on the Rejob app.
By creating a seamless link from the web to the app, the job application rate increased by 40% compared to last year, proving a significant effect. Additionally, job applications via apps used to account for around 4% of all applications, but with the use of deep link ads, this has increased to 37% of all applications.
summary
◆Deep link advertising is an advertising link that directs users from an advertisement on a web page to content within an app.
◆Deep link ads can direct you not only to the top screen of an app, but also to specific content within the app. If you already have the app, you can simply click on an ad to be redirected to specific content.
◆Deep link ads have the effect of preventing users from leaving and increasing the conversion rate.
◆ Rejob, a beauty and healthcare recruitment site that uses Google’s deep link ads, has proven to be highly effective, with job application rates increasing by 40% compared to last year.