There are ways to use exhibitions (events) not only online, but also offline, as a way to promote your company’s new solutions and hold business talks with people in charge.
As introduced in ”
“, our company is preparing for the “HR Summit/HR Technology Summit 2018” in September, but last year it was held in a seminar format (school format). It was only.
This year, in order to make the event even more exciting, we have set up a communication space in addition to the seminar, and we are introducing an “exhibition booth” as a new sponsorship menu.
This time, we will be thinking about the benefits of exhibiting at human resources exhibitions (events), with a focus on “exhibition booths.”
What is the purpose of exhibiting at a human resources exhibition (event)?
There are four main purposes for exhibiting at such exhibitions (events), not just those related to human resources.
① Improving your own brand
-I want to strengthen my own branding
② Acquisition of new leads (prospective customers), business negotiations, and projects
– Even if you do a walk-in sales call or make a phone call, you will not be able to get a representative to assist you.
-I want to acquire a large number of new leads (prospective customers) in a short period of time.
-I want to acquire new business negotiations and projects at exhibitions.
③ Spread understanding of solutions and services and improve branding
-I want to efficiently promote my company’s solutions and services.
-I want to appeal and sell my company’s solutions and services directly to human resources.
④Business negotiations and upsells with existing business partners
-We want to effectively propose new products to existing customers.
Important prioritization to maximize exhibitor benefits
Many companies may find all of the above four objectives relevant, but it is important to prioritize which one you want to achieve first through exhibiting, and what comes next…in order to maximize the benefits of exhibiting. Masu.
For example, if you want to improve your company’s brand, you can spend money on the exhibition booth itself rather than on staff, such as designing the exhibition booth itself with a spacious space that makes it stand out from other companies, or creating a design that leaves a strong impression on corporate panels. It will take shape.
Also, if you want to acquire new leads (prospective customers), business negotiations, and projects, you may need to invest more personnel even if you reduce the cost of the exhibition booth itself.
About the benefits of exhibiting at human resources exhibitions (events)
We looked at the objectives of exhibitions (events), and the biggest advantage is that they can all be achieved.
Human resources exhibitions (events) have human resources themes set in advance, so they attract people from large companies that are difficult to approach through regular sales activities such as walk-in sales and telemarketing, to human resources managers, managers, and managers of mid-sized and small-to-medium-sized companies. A major feature is that it can have contact with layers.
In addition, “HR Summit/HR Technology Summit 2018” includes an exhibition booth and a separate business negotiation space, so if visitors wish, they can conduct business negotiations in a separate space.
In addition, if you guide the attendees of your company’s seminar to the exhibition booth at the same event, they will have already completed input on your company’s issues and necessary measures at the seminar, and the sales man-hours will naturally be reduced. Since it is omitted, you can expect to improve sales efficiency such as shortening the order lead time.
summary
◆The purpose of exhibiting at an exhibition (event) is to “improve your company’s brand,” “acquire new leads (prospective customers), business negotiations, and projects,” “spread understanding of solutions and services and improve your brand,” and “negotiate business with existing companies.”・There are four major types of “upselling”
◆In order to maximize the benefits of exhibiting, it is important to prioritize among the four objectives.
◆The biggest advantage of a human resources exhibition (event) is that it achieves all four objectives, but because the theme is set in advance for human resources, it is difficult to approach human resources personnel, managers, and management. Another great feature is that it can be held