In recent years, Instagram has become an important platform for corporate marketing activities to acquire customers. With the spread of SNS, corporate accounts in various industries are using Instagram for business and continuing to send their messages to customers.
Among them, Instagram’s new feature “Live Rooms” is attracting attention in corporate marketing.
We will explain how it differs from the previous distribution function “Insta Live” and what benefits companies can expect by using “Live Rooms”.
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What is Instagram Live’s new feature “Live Rooms”? The number of broadcasters has been expanded to 4 people!
What is Instagram Live?
Companies in various industries have accounts on Instagram. One of the features included in Instagram, “Insta Live” is an interactive video distribution service.
It does not require any difficult settings to operate, and its feature is that you can communicate with users in real time while posting videos.
It is a service that specializes in visual storytelling, which is “telling visual stories to move the image in a positive direction,” and is useful for business development because “the distance between the distributor and the user can be felt close, and a sense of intimacy can be gained.” ” effects can be expected.
What is the new feature “Live Rooms”?
The new feature “Live Rooms” differs from previous Instagram Lives by expanding the number of broadcasters to four. It will be possible to create more creative content than in the past, which required up to two people, and joint production such as sessions and collaborations will become possible in all industries.
Another key point is that by giving each of the four people a range of roles, such as “host, instructor, performer, and customer side role,” the aim is to create entertaining content.
Also, as before, you can prioritize notifications that your followers are live. If four broadcasters gather, it will be easier to acquire a larger audience, and we can expect wider appeal, reactions from followers, and engagement. There is a possibility that one of the followers will become interested after the four-person broadcast and start following the broadcaster’s corporate account.
Expanding monetization
Live Rooms is also expanding its functionality in key ways to generate revenue for businesses.
When streaming videos, it is now possible for the audience to purchase a broadcaster’s badge (a fee similar to a tip). This makes it possible for companies and creators to receive support in creating useful content, allowing them to widely raise funds and expand their own promotional activities through live streaming.
Badges can be purchased for 120 yen, 250 yen, or 610 yen per distribution. By allowing users to feel attached to a company and express their support, Live Rooms can be thought of as a place for better communication for both live broadcasters and audiences.
What is the key to making “Live Rooms” successful?
In today’s world, where demand for live streaming is increasing due to the coronavirus pandemic and online measures are becoming more important, how should corporate accounts be used to acquire customers?
The first thing to mention as an online measure is high-quality creativity related to distribution.
It is important not only to conduct test broadcasts and prepare for live broadcasts, but also to research and decide on the timing (time zone) of the broadcast in advance through marketing.
It would be a good idea to use the insights in the Instagram app to analyze which days of the week and at what times your company’s followers are most active.
In order to make your audience remember the date and time of your company’s live broadcast, it is necessary to take measures such as fixing the day and time for a while from the start.
At first, there may be problems with the announcement not being well-received and the number of audiences being small, but as the number of followers who see it increases with each successive event, companies are not limited to short-term success. It would be a good idea to consider distribution as a long-term measure.
summary
Instagram is used by various corporate accounts for their business activities and branding. Live streaming using the new feature “Live Rooms” is an opportunity to communicate with a large audience and promote your company.
Let’s build highly entertaining creativity through visual storytelling and start by letting people enjoy live streaming.