In recent years, the word ”
marketing
” has become widely used in business. In particular, web marketing has become essential for more strategic efforts in e-commerce, where demand has increased due to the coronavirus pandemic.
Now is the time to deepen your marketing knowledge. Also, by acquiring qualifications through study, you will gain more trust, and you will be able to conduct business by providing advice and guidance to those who need it.
Therefore, this time we will introduce six main qualifications related to marketing. Please feel free to use it for your own business.
6 popular marketing-related qualifications
1. Marketing Business Practical Examination
If you want to learn the basics of marketing and acquire a wide range of general marketing knowledge, the Marketing Business Practical Examination is suitable.
The “Marketing Business Practical Examination” is an exam created in January 2005 by the International Practical Marketing Association, which allows students to acquire common marketing knowledge that is not tied to a specific industry.
There are three grades: C, B, and A, each with a different level and test scope.
C grade…Basic level of marketing operations (level capable of routine work)
B grade…Marketing operation application level (level capable of managing business)
A grade…Marketing/strategy level, marketing/management level (level capable of strategic planning, decision making, management, and judgment work)
In addition, we provide advanced text on accounting management (marketing figures, profit and loss figures related to sales, expenses, profits, etc.), marketing-related legal affairs (antitrust law, unfair competition prevention law, premiums and misrepresentations law, personal information protection law, patent law, etc.) Also includes laws and regulations published in .
It is a qualification that can be obtained by studying basic marketing, and is easy to take on even if you have no practical experience, so if you are thinking about acquiring a qualification, it may be a good idea to start here.
2. Internet Marketing Certification
https://www.sikaku.gr.jp/nm/
The Internet Marketing Test is a test sponsored by Certify, which conducts various qualification tests related to business abilities and skills.
Internet marketing refers to all the activities that companies carry out using the Internet as their marketing tool, and is one of the essential activities for companies in modern times. This test is designed to develop human resources who can handle such internet marketing. This is a full-fledged certification that provides systematic and comprehensive learning from a marketing perspective.
Certification criteria include having “facilitating ability,” “web knowledge and technology,” “knowledge about internet marketing,” and “web branding ability linked to management strategy” required of corporate web staff. If you pass the exam, you will be able to acquire these knowledge and skills and prove them at the same time.
Although the content is basic, it is comprehensive, so it is useful not only for beginners but also for those who want to summarize their previous knowledge.
3. Google Analytics Individual Qualification (GAIQ)
https://support.google.com/analytics/answer/3424288?hl=ja
This is a qualification that officially certifies proficiency in the access analysis tool “Google Analytics” provided by Google. You can take the exam for free and learn everything from basic to advanced knowledge of Google Analytics.
There are two types of Analytics Academy courses: “Google Analytics Beginner Course” and “Google Analytics Advanced Course.” After completing these courses, you can take a test and if you pass, you will receive the qualification.
Once you pass, you will be able to view and print your certification, proving that you can use Google Analytics at a practical level. It can be useful for finding a job, changing jobs, or doing business.
However, the qualification has a validity period of 12 months from the date of passing. If you wish to continue your certification, you will need to retake the exam once it expires.
4. Google Ads Certification
https://support.google.com/google-ads/answer/9702955?hl=ja
Google Ads Certification is a qualification that Google officially certifies to individuals who have basic or advanced level knowledge of Google Ads. By earning the certification, you can prove that you are a Google-recognized online advertising expert.
To earn it, you must complete Google’s online training program and pass a test.
The Google advertising service areas for which certification can be obtained are Google Ads search advertising, display advertising, video advertising, and shopping advertising.
- Google Ads Search Advertising Certification
- Google Ads Display Advertising Certification
- Google Ads Video Advertising Certification
- Shopping Advertising Certification
These Google Ads certifications have a validity period of one year. To renew your certification, you must re-pass the comprehension test for each service area of the certification.
If you obtain the qualification, you will be able to utilize your knowledge of Google Ads when finding a job or changing jobs, and you will be able to appeal to clients and potential customers in your practice.
5. Web Analyst Certification
https://www.jwa-org.jp/webanalyst/
The Web Analyst Certification is a certification sponsored by the Japan Web Association (JWA). A web analyst is defined as a person who can analyze various marketing information such as website access analysis data, market trends, trends, etc., and play a role in improving corporate performance. Masu.
Based on that definition, this exam will give you the knowledge that is essential for working as a web analyst.
You can get it by taking a 5-hour course, taking an online test, and passing it.
You can acquire practical level knowledge, so it is recommended not only for finding a job or changing jobs, but also for those who have newly become a web person.
6. Web analyst
https://www.waca.associates/jp/study/wac/
Web Analyst is a qualification sponsored by the Web Analysts Association, a general incorporated association, and allows you to acquire the necessary skills and knowledge about “web analysis”, which is the foundation for acquiring knowledge and skills in web marketing.
A systematic learning environment and skill evaluation criteria are provided, allowing you to learn web analysis efficiently. There are three levels: “Web Analyst,” “Advanced Web Analyst,” and “Master Web Analyst.”
- Web analyst master
Acquire the education and guidance skills necessary for training web analysts and instructors for corporate training, etc.
All of them are set with the goal of being useful in practice, so they can be said to be useful in practice as they not only provide knowledge but can also be put to practical use.
summary
◆As demand for e-commerce has increased due to the coronavirus pandemic, it has become increasingly necessary to approach web marketing strategically, so now is the best time to acquire a marketing qualification.
◆Major marketing qualifications: 1. Marketing Business Practical Examination, 2. Internet Marketing Examination, 3. Google Analytics Individual Certification (GAIQ), 4. Google Advertising Certification, 5. Web Analyst Certification, 6. Web Analyst Certification can be mentioned.
◆ Each test ranges from basic knowledge to advanced knowledge, and some have a validity period, so choose the one that suits you best.