Are you checking trends? Nowadays, there are many people who research trends and spread the word on the web and social media, and a variety of things are often trending. These trends are often used as hints for corporate marketing and new business ventures.
Meanwhile, “trending words” are often seen on Google, Twitter, etc. I think there are many people who say, “I roughly understand the meaning, but I don’t really understand what it can be used for.”
In this article, we will explain the basic outline of trend words, the benefits of using them, trends on Google and Twitter, and points to use trends.
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What are trending words?
“Trend” is a Japanese word used to mean “fashion” or “tendency,” and refers to something that is being talked about by many people or is becoming popular. “Come in,” he says. As they are called, words that are becoming popular on the web and on SNS are called “trend words.”
For example, when news broke that two big-name celebrities got married, their name was searched many times on Google, and several congratulatory tweets about the marriage were posted on Twitter. Many people will take some kind of action. When this action is detected as a “popular topic” on web browsers and SNS, it becomes a trending word. In other words, it can be used as an indicator of what users on the web are interested in.
Trend words can be checked in real time because they are online. Therefore, it is possible to catch information quickly even when trends are moving quickly. Since you can check demand for each keyword or topic, companies are often using it as a hint when implementing marketing measures such as SEO measures and web advertising.
4 benefits of using trend words
Trend words are words that are highly talked about on the web, so there are great benefits to utilizing this topicality. The main advantages include:
You can check what is popular in the world
Trending words are things that many people are talking about on the web or are becoming popular, so you can check what’s popular in real time. Trends cover a variety of categories, including news, entertainment, sports, politics, and social issues, and you’ll be able to see popular words and topics in all of these categories. Items that are popular or talked about are often picked up quickly, so it is important to catch information as quickly as possible. By checking trending words, you will be able to catch such information smoothly.
Leads to increased awareness and acquisition of new customers
By making use of trends and making posts related to them, you can increase awareness and acquire new customers. In modern times, the web has become extremely popular, and most of the ways people get information and follow trends are through the web and SNS. Therefore, if you make effective posts on SNS that include trending words, you can be seen by users who are highly interested in the trend or who are looking for information, and you will be able to expand your awareness. Since it catches the eye of many users, it is likely that companies will be able to acquire new customers.
You can post topical content
If you have a solid grasp of trending words, you can create content such as web articles based on them, which will allow you to approach users who are highly interested in trends.
Posting topical content can also be an SEO measure. SEO is an abbreviation for search engine optimization, and it stands for “Search Engine Optimization.” By creating a website that is easily evaluated by search engines such as Google, or a website that includes keywords that you want to take measures against, you can make your website appear at the top of search results and allow users to view it through searches. Measures to increase this are called SEO measures.
In order to effectively carry out SEO measures on your website, you need to select keywords that are in demand and write articles that include substantial information. By using trending words, you can select keywords while checking what is highly topical and what the public is paying attention to.
However, even when implementing SEO measures, there is a high possibility that many users have already written articles for keywords that are in constant demand. However, even in such a case, you can check for words that are rapidly gaining attention, so you can select words that have not yet been written about. Being able to identify items that are in high demand but still have a small number of articles is also a big advantage.
Leads to improved customer loyalty
If something related to your company or your services becomes a trend, the effect will be to improve customer loyalty not only for new customers but also for existing customers. For customers, if the company whose service they use is a hot topic in the world or has a strong presence, it leads to a sense of security and satisfaction. This will lead to greater trust, which will lead to prevention of customer defection and cross-selling/upselling to other services.
How to check trending words
You can easily check trending words, which are words that are highly talked about on the web and on SNS. Here we will introduce how to check trending words.
Google
Google is used all over the world, and you can check it using tools such as “Google Trends”. You can see what words are being searched and how often, and any Google user can use it for free. Since the data is from Google, which is used by people all over the world, it is up-to-date and highly reliable.
Also, it is very convenient because you can specify the period for which you want to check the data, and you can view the data from various factors such as by category or country.
Twitter
You can also check it out on Twitter, a social networking service used all over the world. On Twitter, there is a large amount of information and content posted by users, but words that are posted by a particularly large number of people are selected as “Twitter trends”. It has become. If a word is selected, you can quickly check what kind of posts are related to that word and what kind of opinions are being exchanged. It’s very convenient because you can get new information from various posts and related information from different angles.
If you tweet using words that are trending on Twitter, you may be able to connect with other users, increase the number of people who see your posts, and accelerate your business from Twitter. I don’t know.
Google trends
Google Trends, which allows you to check information on keywords being searched on Google, which is used all over the world, can be said to be the cutting edge of information. From here, we will explain Google Trends in more detail.
A tool that shows trends in the number of keyword searches
Google Trends is a free tool provided by Google that allows you to see trends in the number of searches for keywords. Because it captures data in real time from databases collected on search engines, it is characterized by the ability to obtain the most up-to-date and highly reliable information. Information can be extracted for the past 1 hour, 4 hours, 1 day, 30 days, 90 days, and 5 years, and it is now possible to extract information for a wide range of periods, such as from 2004 to the present. You can also check trends in the number of searches by region or country, and compare keywords.
Can also be used for SEO measures
It can also be used for marketing measures such as SEO measures. Since you can understand keywords that have been searched frequently over a long period of time and topics that are being talked about, you can create effective SEO measures by creating related articles based on these. In addition, related keywords that are searched together are also extracted, so it is effective to read what users want to know and enrich the content.
Differences with Google Keyword Planner
There is something similar called “Google Keyword Planner”, but the two have different characteristics.
Google Keyword Planner is a tool that allows you to research keyword volume and related keywords. Like Google Trends, it can be used for keyword analysis, etc., but the functionality is different. Google Trends allows you to investigate changes in the number of searches and popularity, but it is not possible to deeply investigate specific search volumes. With Google Keyword Planner, you can check the specific number of searches and the standard cost per click at the time of advertising, allowing for deeper analysis.
Therefore, if you want to research keywords, we recommend using Google Keyword Planner. If you want to look up popular keywords in a specific region or season, it’s a good idea to use Google Trends.
What you can do with Google Trends
Google Trends is very useful for research, and there are many ways to use it. From here, we will explain what you can do with Google Trends and its functions.
Trends in the number of keyword searches
As mentioned above, you can check the trends in the number of searches for a keyword. It is displayed in a graph using an index called “popularity”, and the timing with the highest demand is set as “100”, and data is displayed as a percentage compared to that number. Keywords do not have a constant number of searches every month, and the number of searches may increase or decrease depending on the trends of the world or certain reasons. If the number of searches increases significantly over a certain period of time, it becomes possible to analyze whether something related happened during this period.
It is also possible to extract data by specifying a period or area such as country or region, so you will be able to conduct research and analysis from various angles.
Words and topics with rapidly increasing search numbers
There is a feature called “Trending Words” that allows you to see which words and topics are seeing a sudden increase in search volume. “Daily Search Trends” displays daily data, and “Real-time Search Trends” displays data on keywords whose search volume has suddenly increased in the past 24 hours, allowing you to check the details. You can also check related articles, so you can quickly catch up on the latest data.
Comparison of search trends for up to 5 keywords
Google Trends allows you to extract the search trends for each of up to five keywords and compare them. Since you can compare the popularity of each, you can use it effectively when doing SEO measures.
For example, if there are five solutions for one problem, it is difficult to decide which keyword to use for the solution, but since you can compare the search volume numbers, you can choose the keyword with the higher search volume. It will be possible. By taking effective measures, you will be able to efficiently increase traffic to your website.
Check related topics and keywords
When you do keyword research, related topics and keywords will be displayed at the same time, so you can check them together. Since topics and keywords are often searched together, this will help you create content that better meets user needs and is more complete.
Twitter trends
Twitter is one of the SNS used by people all over the world, and it is possible to instantly catch up on highly topical information and frequently searched words. From here, we will explain Twitter trends in more detail.
Tweets, hashtags, accounts, etc. that are trending on Twitter
Twitter has a large amount of information and content posted by its users, but the words that are posted by the most people are selected as “Twitter trends.” The most popular tweets, hashtags, accounts, etc. on Twitter are displayed, and content from various categories is included. What is attracting attention at that moment becomes a Twitter trend, making it possible to catch information in a timely manner.
Displays personalized content
Twitter trends are determined and displayed by an algorithm, but in addition to that, a system has been created to display content customized to each individual. The default values are set as shown below and are customized and displayed for each user.
Algorithm + personally followed accounts/interests, etc.
However, this is just one guideline, and major events that have taken place in the country or important matters that have been talked about may take priority.
There are also sites that use Twitter trends in a ranking format.
Although it is possible for individuals to check trends, there are also websites that summarize current trends in each region in real time and create a ranking format. For example, the following are commonly used:
By using these tools, you will be able to conduct confirmations and investigations more efficiently.
What you can do with Twitter trends
There are various ways to use Twitter trends. From here, we will explain what you can do with Twitter Trends and its functions.
Check current trends in real time
With Twitter Trends, you can check current trends such as the most talked about tweets, hashtags, and accounts on Twitter in real time. Not only can you check various tweets about highly topical information, but you can also see what kind of opinions are being exchanged through comments and what kind of users are sending out messages. You can also check other information related to that information, so you can get the information smoothly.
Twitter also has a feature called “Trending Words” that allows you to check for words that have seen a sudden increase in the number of searches over a short period of time. You can check not only the words that have been talked about in posts, but also what users on Twitter are interested in when searching.
Check regional and international trends
By default, trends on Twitter will display appropriate ones based on your location information, but by changing the settings you can check trends by region in Japan or overseas. . If you are using the official website for your computer, you can change the settings by following the steps below.
1. Click “Change” on the right side of the recommended trend
2. The “Customize Trend” screen will be displayed, so click “Change”
3. Search for the region, select it, and change when completed.
Tweets related to trends from your own account
After checking Twitter trends and trending words, you can also tweet related to the trends using your own account. Tweets that include information that is currently trending on Twitter or information that is being searched more and more can lead to an increase in the number of views and branding.
These can be very effective marketing measures for companies. For example, by incorporating trends into tweets from your company’s account, you can expect to expand awareness and promote sales. If your tweets get a big response, you may be able to instantly increase sales and expand your brand.
Points to use trend words
There are great benefits to taking advantage of the topicality of trending words, but it will be difficult to maximize its effectiveness unless you keep a few points in mind. From here, we will explain the points to use trend words.
Incorporate trending words into your content and tweets
As I explained in the section on Google Trends and Twitter Trends, if you can use these tools to understand trending words, we recommend using those words in your content and tweets. You can conduct effective marketing by creating related articles and posting tweets using keywords that have been searched frequently over a long period of time, topics that are trending, and information that is being searched more and more. Sho. Also, related keywords that are searched together are displayed, so if you can read more about what users want to know and new needs, you may be able to take measures from a different angle.
Provide hints for exploring customer needs
Trends that can be read from trend words are data collected from sites such as Google and Twitter that are used by many users around the world, so they are ideal for understanding the public’s interests and needs. For companies, checking the words related to their products and services can give them an opportunity to think about what people are looking for these days, and can provide hints to improve their products and services. Masu. It is also possible to specify a specific area, such as by country or region, so you can research the needs and interests unique to the region where your company is based.
Predict future trends
By understanding current trends, it will be possible to predict and investigate future trends. By checking trending words, you can understand rising demand in real time and what users are most interested in, allowing you to deeply investigate trends in needs. By looking at the change in the number of searches on Google Trends, you can see whether the trend is likely to continue for a long time or whether it is temporary. By digging deeper into these needs, we can make assumptions that “things like this are likely to be needed even more in the future,” and we can develop new products based on those predictions. It will be.
Look up related words
While checking trending words, you can also check closely related words to find out what users are interested in. Since the range of keywords can be expanded, it is also very useful for SEO measures. By including information about related keywords when creating content, you can make the content more relevant to your users’ needs. You can implement more effective marketing measures, so please take advantage of it.
summary
We explained the basic outline of trend words, the benefits of using them, trends on Google and Twitter, and points to use trends. Trend words are words that are highly popular on the web and on SNS, and by leveraging this topicality, you can aim to expand awareness and marketing to interested users.
Items that are popular or talked about are often picked up quickly, so it is important to catch information quickly. Trend words can be checked in real time due to their web-based nature, making it possible to quickly catch information even on fast-moving trends. Why not use Google Trends, Twitter Trends, etc. to quickly understand and investigate the trends and utilize them for your business?