In order to increase the number of customers to your company’s website, there are various measures such as listing advertisements, placing advertisements on external media (pure advertisements), and network advertisements such as our HRDSP.
However, the overwhelming route for users to the site is through “search,” and although there are customer acquisition measures and inflow channels as mentioned earlier, SEO measures are not effective in attracting customers on the web. This is a necessary measure.
This time, I would like to briefly introduce SEO measures.
What is SEO?
SEO stands for “Search Engine Optimization” and means
search engine optimization
.
Refers to various measures taken to ensure that your company’s website is ranked higher in the search results of search engines such as Google and Yahoo!.
The main search sites used in Japan are Google and Yahoo!, and Yahoo! uses Google’s search engine.
According to Aung Consulting Co., Ltd.’s major search engine share, Google accounts for 92% of the search engines in Japan.
(Quoted from
40 countries around the world, major search engine shares [PC, mobile] ~ Changing share rates of major engines ~
)
To summarize briefly, SEO measures involve
optimizing your website
for Google’s search engine.
A must-read Google starter guide for SEO
Google publishes an SEO startup guide created for internal use on its website.
▼
Search Engine Optimization (SEO) Starter Guide
At the beginning, I said, “This guide does not contain the secrets to ranking first in Google’s search results.
However, by referring to what is written here, you can build a site that is easily crawled and indexed by search engines. “
*Crawling is when a crawler (robot), a system within
a search engine,
visits each site one by one and collects information about the site.
*Index refers to the data of web pages collected by crawlers that is stored in the search engine database. This
is exactly what the measures that should be taken for Google’s search engine have been disclosed.
Please refer to this guide for details, but I will provide an overview.
◆SEO basics★
◆Improvement of site structure ◆Optimization of content★
◆ Dealing with crawlers ◆ Mobile SEO
In particular, we are focusing on “SEO basics” and “content optimization” on this site, and we are seeing results in terms of the number of site visitors and inquiries.
Mobile SEO measures
In addition, recently, Google officially announced the transition to mobile-first indexing (using the mobile version of pages for indexing and ranking, mainly to make it easier for mobile users to find what they are looking for), and as a mobile SEO measure,
Responsive design, which automatically displays websites optimally depending on the screen size of PCs, tablets, smartphones, etc., is inevitable
.
Official blog for Google webmasters
summary
◆SEO measures involve optimizing your website for Google’s search engine.
◆Google publishes an SEO start-up guide created for internal use on the website, and this site focuses on “SEO basics” and “content optimization” and is showing results.
◆Google officially announces transition to mobile-first indexing, making responsive design inevitable