“AI (Artificial Intelligence)” has become an essential part of corporate marketing. It can be said that this technology is essential for capturing customer needs in real time and achieving growth for your company by utilizing all digital tools on the Internet such as SNS, websites, and search engines.
However, when conducting digital marketing, many marketers are worried about how to use AI, such as “What will happen if we incorporate AI?” “What can we do with AI?”
In this article, we will give specific examples and explain in detail what marketers should know about in their marketing activities, from the areas in which AI is good at to how to use it effectively.
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What marketers should know about AI and how to interact with it
What is AI?
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Utilizing AI is essential in digital marketing. In the first place, the term “AI” has a vast range of meanings, but basically it is something that uses technology to imitate the intellectual abilities of humans, such as senses and perceptions.
AI, or “artificial intelligence,” is used in a variety of fields. For example, one of AI’s strengths is accurately understanding the psychology and intentions of users in search engines. This system provides the information the user really needs as appropriate search results even if the user’s search keyword does not include that word.
What can be done by using AI in various corporate marketing? An example of this is introduced below.
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What AI can do/specialties
When conducting AI marketing, marketers should know the areas in which AI is good at and how to utilize it.
- Analysis and prediction
AI can separate the various collected data by characteristics and classify it according to certain rules. For example, determining what products are being purchased together with a specific product, information (attributes) of customers who are purchasing that product, other products they are purchasing, and predicting the replacement cycle. is also possible.
AI analysis is also essential for visualizing your brand image, such as how your company is represented on social media. By classifying “favorable posts” and “negative posts” and determining the overall evaluation and partial positive/negative analysis, it is possible to analyze and predict which attributes of customers tend to be similar. . It will also be possible to review and improve in real time and launch new measures.
AI systems can automatically design and suggest optimal actions based on accurate data, whereas marketing activities have traditionally been carried out based on marketers’ rules of thumb.
It can be said that AI is also good at leading to the “optimal and maximum results,” which is important when conducting marketing activities.
For example, when sending an email to a customer, the “timing” when the email is likely to be opened can be predicted and analyzed based on conventional data. The company also takes measures to produce the “optimal and maximum results,” such as sending emails at times tailored to each customer to increase open rates.
- recognition
With the spread of digital marketing, the amount of data that companies can obtain has become enormous.
As a result, the amount of data that marketers need to analyze will increase dramatically, and information processing using AI will become an urgent necessity.
For example, AI can be used for marketing by analyzing what kind of images a company’s customers are posting on social media and social media content, and analyzing the insights. By knowing in what situations your company’s “products” and “logo” appear and how they are perceived, you can read customers’ purchasing behavior and understand their “real opinions.” It can be done.
summary
Corporate marketing aims to “achieve maximum results” with limited costs and resources. Marketers should continue to utilize digital technology to connect with customers as much as possible. The key point is to use AI to come up with “optimal measures and creativity” for customers.