Who are Millennials?
Millennials is a term that refers to the generation that came of age or entered the workforce in the early 2000s. In other words, it refers to people born from the 1980s to the late 1990s. In both Japan and the United States, more than 20% of the total population is Millennials.
Millennials have been exposed to digital technologies such as PCs, the Internet, SNS, and smartphones since they can remember, so they are characterized by a high affinity for digital technologies.
In recent years, many corporate purchasing managers have become millennials, making it essential to target
marketing strategies
to millennials.
Characteristics of Millennials
Millennials are characterized by being digital natives. Digital native means that digital technologies such as PCs, the Internet, SNS, and smartphones have been widespread since the time they can remember.
Additionally, as Millennials grow up, they experience harsh social conditions such as the financial crisis, widening inequality, and climate change. Therefore, it is very different from previous generations.
- High level of literacy in digital technology
- Work from anywhere using mobile devices
- Also interested in social issues
- Focus not only on work but also on personal life
It is said to have the following characteristics.
As the Millennial generation becomes the core of society, it is said that their unique values will have a major impact on the world.
In recent years, many corporate purchasing managers have become millennials. It has become essential to take into account the characteristics of the Millennial generation when conducting
BtoB
marketing.
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