Google’s site quality rating algorithm makes it easier for users to find high-quality sites by lowering the rankings of low-quality content.
This Panda update takes on the challenge of using an algorithm to evaluate site quality.
Let’s step back from the algorithm itself and explain the thinking behind its development.
The questions listed below are a group of items that can be used as a reference when evaluating the “quality” of a page or article.
Google asks itself these questions when writing its algorithms to evaluate site quality.
These items are Google’s idea of what searchers are looking for.
Of course, the ranking signals that Google actually uses in its algorithm cannot be made public.
This is to prevent situations where search results are manipulated. Instead, we hope that you will be able to understand how Google views this matter by looking at the following items.
Do you trust the information written in this article?
Was this article written by an expert or someone who knows the topic well? Or was it done by an amateur?
Are there similar or completely duplicate articles on the same or similar topics with only slightly different keywords on your site?
Are you comfortable providing your credit card information to this site?
Does this article have spelling, grammar, or factual errors?
Are the topics covered on this site chosen based on your interests? Or was it chosen for the purpose of ranking higher in search engines?
Does this article provide original content, information, reporting, research, analysis, etc.?
Does it have distinct value compared to other pages that appear in the same search results?
Is the content properly quality controlled?
Does this article see both sides of the issue?
Is this site recognized as an authority on the topic?
Is it possible that individual pages and sites are not being properly addressed for the following reasons?
Content is mass-produced through outsourcing, etc.
Content is distributed across many sites
Is the article well-edited? Or was it just a hasty and sloppy creation?
Can you trust the information on this site when searching for health information?
When you hear the name of a site, do you recognize it as a trusted source?
Does the article provide a clear overview of the topic covered?
Does the article contain insightful analysis and interesting information, not just the obvious?
Is the page something you would want to bookmark, share with a friend, or recommend to a friend?
Are there an excessive amount of ads that distract from the main content of the article?
Is the article quality worthy of reading in a magazine, encyclopedia, or book?
Is the article short, lacking in content, or lacking in useful, specific content?
Has enough thought and attention been paid to every detail on the page?
Do users who view pages on this site complain?
Writing an algorithm to actually evaluate the quality of a page or site is much more difficult than asking yourself these questions.
But I hope these questions give you an idea of how Google tries to write algorithms to distinguish between high-quality sites and low-quality sites.
What webmasters can do for their users
Many of our users have asked us to learn more about how they can improve their rankings in Google Search.
This question seems to be asked especially by people who think they have been affected by the Panda update.
Rather than trying to optimize your site for any particular algorithm, Google recommends keeping the above points in mind and providing high-quality content.
Please note that even if low-quality content is present on only one part of your site, it can affect your overall ranking.
Deleting low-quality pages, improving weak pages into useful content, or moving low-quality content to other domains will ultimately improve the ranking of high-quality content. It leads to improvement.
Google continues to improve its algorithm to help webmasters with quality sites get more traffic from Google Search.
When improving your site, rather than focusing on adjusting specific algorithms, we recommend asking yourself the questions listed in this blog article and considering improvements from a broader perspective.
In the long run, your site will rank better.
It’s a little long, but to summarize:
■ Is the content useful and engaging enough to make you want to bookmark and share it?
■ Isn’t this content mass-produced just for SEO or affiliate marketing?
■ Are you using false or unauthorized content?
■ Does it provide user-friendly structure and navigation?
■ Is the site safe to use?
That would be the answer.
Isn’t this the same as the guidelines for webmasters these days? Some people may be disappointed, but even before the official blog mentioned above, Google has been looking for “safe, easy-to-read content that is worth reading for users” rather than for search engines.
For this reason, with frequent updates, sites with little content that rely on skimpy SEO can suffer a significant drop in search rankings.
【summary】
Google’s requirement for “high-quality content” has not changed significantly since before.
There was a huge algorithm change with the Mobile Friendly Index, but it’s all just part of the adjustment process to push sites that are safe, easy to read, and rich in content for users into the rankings they should be.
When you imagine a book on display, is it really worth reading and is it easy to read?
Also, even if I share this information with my acquaintances, are there any rumors or lies that could cause them to lose credibility? Let’s create “high-quality content” while checking these things.
