Device is a general term for smartphones, computers, tablets, and devices that are connected to them. Many people may have questions about how many types of devices there are, what role each one plays, and whether devices can affect
marketing
.
Therefore, in this article, we will explain about the device for those who have such questions and concerns. The meaning of the device is deep and is relevant when developing marketing and Internet advertising, so please use it as a reference.
What is a device?
Device is a general term for smartphones, computers, tablets, and devices connected to these devices that people use every day. Among them, devices that can operate on their own, such as smartphones and computers, are called “information terminal devices,” and devices that perform their functions when connected to an information terminal device are called “peripheral devices.”
In Japan, new devices are being developed and sold every day as technology advances. Also, each device has different features, so make sure you understand exactly what each device means.
Digital devices, smartphones, and their peripherals
The word “device” includes not only digital devices in general, but also PCs, smartphones, tablets, peripherals, and many other devices. Device means “terminal”, “apparatus”, or “equipment” in Japanese. Generally speaking, devices that can operate on their own, such as smartphones and tablets, are called “information terminals.”
On the other hand, devices such as keyboards and mice that function by being connected to a PC are called “peripheral devices.” The CPU and memory installed in PCs and smartphones are also called devices. For this reason, any “terminal,” “equipment,” or “equipment” can be a device.
iOS device
An iOS device refers to a mobile device developed by Apple in the United States, which is primarily a model equipped with iOS. These are the so-called “iPhone,” “iPad,” and “iPod touch,” and any device logged in with an Apple ID will be using one of these.
Android device
An Android device is a device equipped with the mobile OS “Android” developed by Google. Actual product names include Google’s “Google Pixel,” SHARP’s “AQUOS,” and Sony’s “Xperia.”
device manager
Device Manager is a component of the Windows operating system that manages devices. By using this function, you can display and control devices connected to your PC all at once.
You can also check whether your hardware is working properly, change hardware configuration settings, and do a variety of other things. If you are an advanced PC expert, you can use the device manager’s diagnostic function to identify malfunctioning devices and perform maintenance such as troubleshooting.
However, Device Manager is only effective on the local computer. If you try to control another PC that is connected online, it will only work in read-only mode, so you can check the hardware configuration but cannot change it.
device driver
A device driver refers to the software necessary to operate a device connected to a PC. There are some devices, such as a USB mouse and USB keyboard, that work just by connecting them, but these devices have device drivers built into the OS.
Therefore, device drivers that are not present in the OS must be installed manually by the user. Basically, each third-party device cannot be used unless you install a device driver to make the PC aware of the device and configure it to work on the PC.
What is an information terminal device?
As mentioned earlier, information terminal devices refer to devices that can be operated on their own, such as smartphones, computers, and tablets. In addition, home appliances that can be operated from outside using IoT technology and air conditioners that can be turned on and off using sensors are also called information terminal devices.
Information terminal devices are evolving day by day. For example, with products such as the iPhone and Windows, systems change daily and many users use new services. If you want to understand devices, keep up with the latest information on information terminal devices.
What is a peripheral device?
As mentioned earlier, peripheral devices refer to devices that perform their functions by being connected to an information terminal device. Peripheral devices are listed below.
There are more types of peripheral devices than information terminal devices, and an understanding of peripheral devices is essential to maximize the effectiveness of information terminal devices. Understand peripheral devices and master information terminal devices.
What is device registration?
Device registration refers to registering the device you want to use for the online service you want to use. For example, when you purchase an e-book on Amazon, you cannot read it as is.
You can read by purchasing a device called Amazon Kindle, or by registering a device such as a PC, smartphone, or tablet. This is called “device registration.” By the way, if you purchased an Amazon Kindle online, Amazon may have already registered the device.
What is device connectivity?
Connecting peripheral devices to “information terminals” such as PCs, smartphones, and tablets is called “device connection.” This refers to connecting a USB device such as Bluetooth or Wi-Fi to a PC and registering it so that it can be recognized and operated on the PC.
Basically, once you register these peripheral devices, you do not need to configure them after that, and you can continue to use them unless you unregister the device yourself. Additionally, adding a new device is called “adding a device.” You can expand by adding new devices.
Device connection failure
If a problem occurs with the connected device and the device is no longer recognized by the OS, error messages such as “Device not recognized,” “Device not found,” or “Unable to connect to device” may be displayed. .
When such an error message appears, the device in question is not functioning, and problems such as “the mouse does not work,” “the keyboard does not respond,” and “you cannot capture videos” occur. In this case, you may be able to resolve the issue by unplugging and reconnecting the connected device, or reinstalling the device driver.
What is multi-device?
Multi-device refers to a system that allows services and content to be used from multiple devices, such as PCs and smartphones. For example, let’s say you have YouTube installed on all your computers, smartphones, and tablets.
If you watch a video halfway through on your smartphone, then watch the same video on your computer and continue playing from where you left off, it means that it is compatible with multiple devices.
An environment that can be used from multiple devices
Multi-device refers to an environment where you can view content and use web services from multiple devices such as PCs, smartphones, and tablets. For example, being able to view the same video you are viewing on a PC on your smartphone or tablet is called “multi-device compatible.”
An environment where the same web service account used on a PC can be accessed from a smartphone, tablet, etc. can be said to be multi-device compatible.
Web design techniques
Multi-device is also seen as a method of web design. For example, a website designed to be optimized for PCs will appear very difficult to view if viewed on a smartphone.
Conversely, if you view a website optimized for smartphones on a PC, the design will collapse and the text will be displayed too large. With multiple devices, this can be described as a “web design technique” that optimizes the content for each device and makes it easy to view.
Multi-device and responsive
Responsive allows you to optimize multi-device environments. Responsive is a technology and method that allows content to be displayed with the same height and width as appropriate for different screen sizes. The reason why the same website looks different when viewed on a PC and on a smartphone is due to responsive web design.
Common content such as text and images is used, and the size is optimized depending on the device. Having common content makes it easier to modify and update later, and prevents mistakes such as the content being displayed differently on each device.
As the number of smartphone users increases, mobile-first web design becomes popular, and Google recommends responsive web design. Websites that support responsive web design tend to perform better in terms of SEO.
What is cross device?
Cross-device refers to the fact that when the same user uses multiple devices, such as a computer or smartphone, the services and content used are carried over. For example, if you watch a video on your smartphone and then watch it again on your computer, you can see how far you’ve watched it, which means it’s cross-device compatible.
In addition, cross-device allows you to check the user’s behavioral history across devices, allowing you to visualize the effectiveness of your ads. As a result, advertising can be distributed effectively, and the effectiveness of advertising can be maximized.
From here, in order to further deepen our knowledge about cross-devices, let’s take a look at how cross-devices work and the scenes in which they are needed.
How cross-device works
With cross-device, if the browser you are using uses a user ID, it will be determined that you are the same user even if you are accessing from multiple devices. The cross-device mechanism is simple; as long as you have a user ID and password, it will recognize you as the same user.
For example, Google and YouTube require a user ID and password when logging in. The login ID remains the same even if the device is different, so the same app can be used cross-device.
If you want to use the cross-device mechanism, don’t forget to write down your user ID and password during initial setup.
What scenes require cross-device?
Scenes that require cross-device usage are likely to occur during free time such as commuting time or break time. Many users use their free time to search for products, and when they have calmed down, they consider purchasing the product on another device. With the spread of devices, it has become possible to use them differently, and cross-devices have become necessary in a variety of situations.
In addition, cross-device allows you to understand user behavior history and visualize the flow up to
(CV), making it possible to advertise in a way that is effective for users. As a result, it has become necessary to share information between devices, and the number of situations where cross-device is required has increased for advertisers as well.
In addition, the proliferation of devices has also improved the ease of multi-device and cross-device use. In order to use them effectively, it is important to understand the situations in which each is needed.
Cross-device is necessary for BtoC content
Cross-device is mainly required for B2C content. From here, I will explain why cross-device is necessary using the following two points.
Let’s look at them in order.
High unit price products
The first reason why cross-device is necessary for BtoC content is because we handle high-priced products. High-priced products are rarely purchased in one go, and it takes a certain amount of time.
Therefore, it can be said that cross-device is effective because it allows you to understand the user’s behavior history across multiple devices and approach the user at the right time.
If you are dealing with a high-priced product, check the user’s behavior history and take an approach that encourages the user to purchase at the appropriate time.
Business with long lead times
The second reason why cross-device is necessary for BtoC content is because there are businesses with long lead times. Lead time refers to the amount of time it takes for a user to select a product and purchase it.
In BtoC content, financial products such as insurance, investment, and securities are said to be businesses with long lead times. As with high-priced products, there are few users who decide to purchase these financial products on the spot. In particular, if it is a financial product, you will want to compare it with other companies.
Additionally, cross-device allows you to interact with users through multiple devices, making it more efficient and effective when doing business with long lead times.
If you are thinking about starting BtoC content and are planning to dabble in a business with long lead times, make good use of cross-device.
What is cross conversion?
Cross-conversion is when someone clicks on an ad on one device and does not convert, but converts on another device. To put it simply, let’s say you click on a product ad and visit a site during your commute or break time.
Although I didn’t make the purchase at that time, if I went to the product site on a different day using my computer and purchased the product, I would have made a cross-conversion.
In order to effectively utilize cross-conversion, you must use a measurable platform (described below) to understand user behavior. If you can accurately read user behavior and display product advertisements accurately, it will lead to maximizing cross-conversion.
There are 4 types of measurable platforms
So far, we have provided an overview of cross conversion. From here, we will introduce platforms that can measure cross-conversion.
There are only four platforms that can be measured, so let’s look at each one one by one to understand how to set and check.
Facebook
The first platform is Facebook. Facebook uses information obtained when a user logs in for measurement, so you can see when and where your campaigns are successful.
No settings are required for measurement, and you can check cross-conversion measurements from the Facebook management screen or report numbers. If you’re thinking about marketing on Facebook, take advantage of it.
GDN
GDN stands for Google Display Network, which is one of
the ad networks
. It is measured using information obtained when logging in to Google, and you can check the user’s behavior history between devices.
Like Facebook, no special settings are required to measure cross-conversions, and you can check cross-conversions from the admin screen or report numbers. GDN allows you to check a variety of information other than cross conversions, so if you use Google, it is a platform that you should use at least once.
YDN
YDN stands for Yahoo! Display Ad Network, and like GDN, it is one of the ad networks. It is measured using both
cookie
information and Yahoo! login information. The measurement confirmation method is as follows.
1. Click Conversion Measurement under Tools on the advertising management screen.
2. Check your cross-device conversion measurement
3. Change to “Yes”
It takes a little more time to set up than other platforms, but if you use Yahoo!, you should definitely use it.
Google Analytics
Google Analytics is an access analysis tool provided by Google and is available for free. Google Analytics requires the creation of a User ID in order to view cross conversions. Therefore, let’s configure and create it in advance. What you can check with Google Analytics is as follows.
Google Analytics allows you to check a variety of information other than cross conversion. It’s free to use, so why not try it out once?
summary
In this article, we introduced an overview of devices, multi-device, cross-device, and cross-conversion. Due to advances in technology, the number of devices is increasing day by day, and will continue to increase in the future.
If you can master the use of devices, you will be able to efficiently increase profits and increase work efficiency. Why not start by reading this article and understanding exactly what each device means?