What is a note? We also explain the business partnership with "BASE" and introduction examples of companies such as "Lancers"

In January 2021, BASE Inc. (hereinafter referred to as BASE), which operates an online shop service, and note Inc. (hereinafter referred to as note), which is attracting attention for its blogging service, announced a business partnership.

BASE, which is used by many companies because “anyone can create an EC shop”, and note, which has over 2.6 million registered members, have partnered up to continue to acquire a diverse range of customers and show further excitement. It is expected that

What kind of service is Note, which is used by all kinds of companies as a platform for disseminating information? In this article, we will introduce in detail the content of the service as well as implementation examples of companies that are actually using it.

Reference source:

What is the currently popular “note”? Explaining how to monetize and how to use it in companies

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BASE and note announce business partnership! What are the aims of the partnership and changes in consumer behavior?

What is note?

Notes are used by various companies for public relations activities. It is a blog service where individuals and companies can post texts, illustrations, photos, videos, music, etc. and share them with users.

In 2020, the number of registered users exceeded 2.6 million, and it is attracting even more attention as it entered into a business partnership with BASE in January 2021.

According to the latest research, Note has approximately 63 million monthly active users. In 2019, there were about 20 million people, which means it has tripled in a short period of time.

The company service called “note pro” is also doing well, with a total of 1,600 corporate accounts currently. The most popular companies are publishers such as Hayakawa Shobo and media such as TBS TV, but the key point is that even companies that do not have the know-how to create content can use it for their own branding and activities to increase their name recognition.

It can be used in the same way as SNS such as Twitter, where you can follow users, take actions such as “like”, and “share” posts you like.

Of course, it also supports long and short text postings, as well as audio and video postings, which is typical for blogs, so it will be possible to send out a wide variety of messages.

Corporate implementation examples

A typical example of a company that uses notes to disseminate information is the official account of KIRIN, a major beverage manufacturer.

In addition to text content that attractively communicates its products, the company actively communicates with general users through posting contests and hashtags.

The key point is that the articles posted on note provide product information and links to online shops, allowing you to quickly check out the products you’re interested in.

Lancers, one of Japan’s largest crowdsourcing companies, also uses note as an external newsletter. It is unique in that it serves as a place for PR and disseminates a variety of information, from recruitment information to event announcements and in-house interviews.

By compiling the information you want to share on your own and continuing to publish attractive articles, you will be able to successfully brand your company.

What is the aim of BASE and note?

BASE and note have a business partnership. The underlying purpose was to maximize the number of customers for both companies.

By introducing the products sold at BASE in notes, we will let you know about the feelings of the creators and the behind-the-scenes aspects of production that have not been able to be conveyed until now. We will create a mutual channel of communication so that fans who are attracted to our products will purchase products from BASE.

It can be said that one of the aims is to increase word of mouth by getting more users to empathize with the product, and to acquire customers who are considering purchasing the product.

summary

The number of users is rapidly increasing, and many companies are paying attention to note. Like Instagram and Twitter, it is a platform that companies want to effectively utilize as a place to communicate with users, brand themselves, and gain fans.