The Google Starter Guide, which is a must-read for SEO measures, is divided into five main themes and explains the measures in an easy-to-understand manner for beginners.
Among them, there is a measure that we are focusing on on this site called “content optimization.”
When many people see the term “content optimization” for the first time, they do not immediately understand, “How do we optimize what?” and “Why do we do it?”
This time, we will take a deep dive into “content optimization.”
What content ranks high on search engines?
The purpose of SEO measures is to increase the number of accesses and inquiries to a site with the aim of displaying it at the top of search results. I think you can imagine that doing this (creating creative content) comes naturally.
Additionally, Google accounts for 92% of the search engines in Japan (Yahoo! uses Google’s search technology), so if you optimize your content for Google’s search engine, it will actually rank higher. That will be the case. Therefore, you need to understand Google’s approach to search and the search engine’s algorithm.
Search engine algorithms, both large and small, change hundreds of times a year, but what Google is aiming for remains the same.
It’s “user convenience.”
There are two main goals in pursuing convenience.
One is to find out what information users are really looking for and their intentions through the keywords they use when searching.
The other thing is to understand what information is posted on the site.
As a result of studying these two issues, Google makes hundreds of changes and improvements to its search engine algorithm every year to make it more user-friendly.
How to create content that users want
When it comes to optimizing content, focusing on the two things mentioned earlier will naturally become a shortcut.
The more we focus on “finding out what information users are really looking for and their intent through the keywords they use when searching,” the more appropriate information we can provide to users. It will lead to.
For example, let’s take “direct sourcing” for human resources services as an example.
Users who don’t understand the significance of direct sourcing will probably type keywords into the search window such as “direct sourcing benefits” and “direct sourcing meaning.”
Users want to know what Direct Sourcing is in the first place, so even if you include a comparison table that tells them how your site is different from other companies, they probably won’t view it.
If you would like to include a service comparison table, it would be appropriate to aim for search keywords such as “direct sourcing fees” and “direct sourcing service list.”
In order to aim for higher rankings, it is important to not only “optimize content” but also “technical measures”!
Strictly speaking, regarding the other “understanding the information (content) posted on a site”, it is “content that is easily crawled and indexed by search engines”. It means to create.
*Crawling means that the crawler (robot), which is a system within a search engine, visits each site one by one and collects information about the site. *Indexing means that the web page data collected by the crawler is stored in the search engine database. to be stored in
This is not the contents of the content, but also technical measures (coding, etc.) for search engines, so if you can acquire it as a set of skills, you can optimize all content.
However, those skills require regular updates.
The Google Starter Guide’s content optimization touches on things like anchor text, image usage, and heading tags.
In order to provide optimal information to users, the trick is to take measures to provide appropriate information to search engines in advance.
summary
◆ In pursuing user convenience, Google “finds out what information users are really looking for and their intentions” and “finds out the content of the information posted on the site.” It is important to understand the
◆ Pursuing these two things will naturally become a shortcut to content optimization.
◆In order to provide optimal information to users, it is important to take measures to appropriately provide information to search engines in advance.