Content SEO means that Google’s search rankings are useful for users? As a result, even if you follow the current search rankings and perform conventional SEO such as increasing the number of keywords and backlinks, you will not be able to improve your search rankings as much as before, and you will be subject to penalties. I am receiving more and more.
This refers to a measure that Google hopes will increase the number of visits and length of stay by users by continuously uploading a large amount of “high-quality content that users are looking for” and, as a result, improve search engine rankings.
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1. What is content SEO?
Do you know what kind of scoring criteria Google uses to determine search rankings?
There is a lot of speculative information floating around in various SEO-related blogs and books, but only Google knows the correct information, but Google has published various guidelines and help information for webmasters. Let’s check some of them.
When I read “Displaying search results (and ranking)” in the above help (quote from the help below)
When a user types a search query, Google tries to find the most relevant answers in its index based on a variety of factors.
We also consider other factors to determine the most accurate answer and provide the best user experience and optimal answer.
In this case, factors such as the user’s location, language, and device (computer or smartphone) are taken into account.
What is noteworthy is the first half
“When a user enters a search query, Google tries to find the most relevant answers in its index based on a variety of factors. It determines the most accurate answers.”
You can see in the section that “pages that provide the information and answers that users are looking for” are the best solution for SEO on Google.
The purpose of content SEO is to fundamentally improve the SEO evaluation of a website by creating and continuously publishing “pages that provide the information and answers that users are looking for.”
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2. How to start content SEO
Let’s start content SEO! What should I study first? There’s no need to panic.
Basically, when a user uses a search engine,
“There’s something I don’t understand and I’m looking for a solution.”
Since most of the time, your company’s services and products can serve as a solution for users’ unknown issues. A good place to start is by analyzing.
For example, if you want to sell laundry soap made from natural materials, instead of just advertising the soap, first consider the reasons behind why you are forced to use the soap, such as people who are allergic to synthetic detergents, and start with the cause of the allergy. We create high-quality content that is useful to users, such as information on how to treat and improve allergies.
This will increase search rankings and number of visits, and is expected to increase sales by directing users to product purchase pages within the page.
Another problem with being too conscious of conventional SEO is that you tend to set page titles and descriptions (snippets) that are too SEO-conscious.
When listed in search results, the title and snippet of the page are of course displayed, but if you are too conscious of traditional SEO techniques and list keywords, you may find that your page ranks high in search results but receives few visits. Because we don’t understand the content that users are looking for, we end up with a phenomenon where people don’t click on the content even if it appears in the search results.
When creating content, including titles and snippets, consider whether it is the information the user is looking for.
3. Content SEO is strong against Google updates!
It has become commonplace for us to be confused and say, “This month’s update has drastically changed the rankings!” However, these updates are updates to improve the accuracy of the criteria for determining “high-quality content for users”. If you are doing SEO at a low level, you will be affected by this, and it will not be easy to regain the ranking once it has fallen.
On the other hand, content SEO is created with the goal of “high-quality content for users” from the beginning, so it is less affected by these updates.
4. Shares on SNS will also increase! Content SEO
When it comes to sharing websites on SNS, there are probably two choices: “shocking news and information” or “very useful information.”
Sites that post high-quality information with content SEO in mind are likely to be distributing “very useful information,” so they will have more opportunities to be shared on SNS, and you can expect an influx of users from sources other than search engines. .
5. Content SEO can also get repeat customers!
No matter how high you rank on search engines, if you open a page and only see information you don’t expect, the same user will likely never visit again.
Users may return to pages and sites that provide appropriate information and solutions, and in some cases may bookmark them in their browsers and access them frequently.
It is true that search engines are the best route and tool to increase new visitors, but which route do users take to sell or sign a contract for a product or service? It’s not a question of how much content you can read to become a fan of your product or service. is more important.
“How many fans can I increase?” matches the policy of content SEO, so it can be said that doing content SEO will lead to achieving the original purpose of sales.
summary
Conventional SEO has always been a sleight of hand approach that does not aim to create “pages that provide the information and answers that users are looking for,” which is Google’s true goal.
As a result, frequent updates become confusing, and although the purpose was supposed to be to sell a service or product, the purpose is to improve search rankings, and in many cases, the purpose is to improve search rankings instead of the users, and they end up missing the point. You can see it.
Google will continue to update its search criteria to better reflect people’s sensibilities and tastes.
I hope you will understand that the most important SEO is creating “pages that provide the information and answers that users are looking for,” in other words, content SEO.