What is marketing communication? We also introduce common issues and methods!

I think that corporate marketers are constantly going through trial and error to find out what kind of marketing they should do to be more effective.

What I’m curious about is what other companies are doing. What do marketers at other companies feel?

This time, we would like to introduce some of the results of the “Survey on Marketing Communication Methods and Systems,” a survey conducted among corporate marketers.

Survey results on “marketing communication” – Approximately 50% have issues with “effective promotion” | MarketTRUNK

What is marketing communication?

Marketing communication

is a marketing method that refers to two-way communication, unlike advertising, which is one-way from a company to customers (including prospective customers).

marketing communication methods

Marketing communication methods can be divided into offline, such as exhibitions and events, and online, such as SNS advertising.

In terms of budget, a higher percentage of companies focus on offline spending and companies that budget for offline and online budgets at the same level.

·off-line


When it comes to offline marketing communications, “exhibitions/events” were the most common at 47.3%, followed by “product launches/in-house seminars” at 33.6%.

Real events, where you actually communicate face-to-face with customers, ranked first and second.

·online


Regarding the implementation of online marketing communications, 34.2% said “SNS advertising (including operations),” 32.2% said “listing ads,” and 30.8% said “display ads,” with programmatic ads following in the top three. Ta.

What challenges do marketers feel in marketing communication?

What challenges do marketers at other companies find in marketing communication?

According to the survey results, the total responses of “strongly feel” and “feel strongly” were followed by “effective promotion” (50.7%), followed by “know-how/skills” and “sales/sales collaboration” (49.3% for both). The top three followed.

Which promotions have marketers found to be effective?

The most effective offline promotions were “exhibitions/events” (26.3%), followed by “TV commercials” (17.3%) and “product launches/in-house seminars” (12.0%). ) followed.

The most effective online promotion was “SNS advertising (including operation)” (18.2%), followed by “listing advertising” (16.5%) and “video advertising” (12.4%). It continued.

If you want to know the current state of marketing, “Survey on marketing communication methods and systems”

The following survey results can be seen in the “Survey on Marketing Communication Methods and Systems.”

Survey results on “marketing communication” – Approximately 50% have issues with “effective promotion” | MarketTRUNK