For companies that provide HR-related services, what can you do when considering marketing measures as part of business expansion?
Our main service “HR Pro” is most often used during the “lead generation” phase (for details, see
), but in this column we have summarized what we can recommend. Masu.
Lead generation is an important activity that serves as the “entrance” to sales activities.
Customers are essential for business growth.
Acquiring new customers and prospective customers is a major business challenge, and costs such as advertising expenses are incurred, but if the number of customers who are likely to do business with you in the future increases, there will be a greater chance of increasing business transactions. Masu.
Even if you try to send promotional emails to get people to know about your company’s products, services, and solutions, nothing will happen if there is no one to send them to.
“Lead generation” refers to the generation (increase) of leads (prospective customers) through marketing activities in order to approach new customers.
(For details, see
What is a lead? What does it mean as a marketing term and how to use it specifically
)
There are several types of methods for “lead generation”, but they can be divided into offline and online.
How to get hundreds of leads in a day
Typical offline examples include exhibitions and seminars.
If you have ever had the experience of receiving a novelty (souvenir) in exchange for a business card at a booth at an exhibition, this will be easier to imagine.
A typical example of our services is
.
The biggest advantage of exhibiting at large-scale events such as exhibitions and seminars is that you can obtain hundreds of leads in a single day.
Other obvious benefits include
1. The events we host, such as
are clearly targeted at corporate executives and personnel in charge of the human resources department, so if your company’s services are targeted at the human resources department, you are wrong. You can appeal without
2. The advantage of a lecture-style event like
is that you can gather “interested” applicants at the stage of announcing a one-hour lecture related to your company’s services, and that you can gather primary information all at once on the day of the lecture. Being able to communicate to multiple participants.
On the other hand, the advantage of an exhibition type is that you can demonstrate the service, and if you allocate more people to stand at the booth, you may be able to give a simple explanation of the service to each visitor on the spot.
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How to get leads outside of your own website
If online, you can generate leads by preparing online inquiries, requests for materials, downloadable materials such as “useful information,” registration for e-mail newsletters, etc., and prompting them to enter their contact information and other information in the form. Earn.
When it comes to online lead generation, there are two ways to use your own company’s site and another company’s site.For
HR vendors, our company’s “HR Pro” falls under the latter option of “using another company’s site.” .
As for the benefits of “using another company’s site,” one advertiser said, “The best performance is when the company is contacted, whether online or offline, but when looking for the next place,” one advertiser said. Many of our contracts come from people who have gathered information through HR media such as HR Pro.”
(For details, refer to
Important Advertising Strategies to Accelerate Lead Generation in Marketing
)
If you want to generate leads on your website, you need to collect visitors.
We take measures such as placing advertisements and using SEO (search engine optimization) to increase traffic from search sites.
For our own marketing, we are using this site as a “site for our own use” and are currently working on advertising and SEO (search engine optimization) measures. (For details, please refer
.)
summary
◆Acquiring new customers and potential customers is a major business challenge. Lead generation is an important activity that serves as the “entrance” to sales activities.
◆There are several types of methods for “lead generation”, but they can be divided into offline and online.
◆Offline: The biggest advantage of measures such as exhibitions and seminars is that if you exhibit at large-scale events, you can get hundreds of leads in a day.Online: When using your own website and other companies’ websites There is a way to use . According to a comment from an “HR Pro” advertiser, the number one thing that leads to a contract is inquiries to the company, but the second place is via HR-related media like “HR Pro.”