“
Recruitment owned media
” is attracting attention.
Recruitment owned media refers to media specialized in recruitment that is operated by a company (owned media).
By using it as a source of recruitment information, you can gather human resources who are a better fit for your company’s job duties and culture.
This article introduces what Recruitment Owned Media is and the content of Recruitment Owned Media.
What is Recruitment Owned Media?
Recruitment owned media refers to media specialized in recruitment that is operated by your company.
However, “media” in this case generally means “website.”
Some of you may be thinking, “Hasn’t recruitment using recruitment sites been around for a long time?”
It is true that many companies have a recruitment page on their website.
However, the content posted on the website of Recruitment Owned Media is much more detailed compared to the content of traditional recruitment sites.
By providing detailed information about the company and recruitment, you will be able to attract people who are a better fit for your company’s job duties and culture.
Reasons why recruitment owned media is attracting attention
The reason why recruitment owned media is attracting attention is as follows.
・Job seekers’ awareness of employment has changed
・Job seekers are now looking more closely at company websites
There are two things that can be mentioned.
●Job seekers’ awareness of employment has changed.
One of the reasons why owned media is attracting attention is that job seekers’ attitudes toward employment have changed.
The Showa era was a time when lifetime employment and a system of seniority were maintained.
“Employment” meant that lifelong security was guaranteed.
Therefore, even if there were things that employees did not like or were unreasonable about their work, they would probably turn a blind eye to some of them.
As long as I listened to what the company said, I was guaranteed a stable life.
However, lifetime employment and seniority are long gone. We live in an unstable era where even if you listen to what your company says, you don’t know when you might lose your job.
As a result, job seekers are under pressure to design their own careers.
- What do you work for?
- What do you want to achieve through your work?
An increasing number of job seekers are trying to get a job that satisfies them by clarifying the company’s goals and researching company information in detail.
This tendency can be said to increase as the talent of the job seeker increases.
Therefore, in order to acquire excellent human resources, companies must provide more information about their company to job seekers than ever before.
●Job seekers now look closely at company websites
Another reason why recruitment owned media is attracting attention is that job seekers have begun to take a closer look at company websites.
In recent years, a lot of information has become available through the Internet.
Recruitment information is no exception.
Many job seekers obtain information about companies and recruitment by looking closely at company websites.
Therefore, in order for a company to be chosen by job seekers, it is necessary to provide detailed information on its website, such as its philosophy, vision, culture, the value it provides to society, and the content of the job it is hiring for. Gender is born.
This is what we call adopted owned media.
Recruitment Owned Media Content
When running a recruitment owned media, the content that needs to be posted on the website can be broadly divided into:
・Content that conveys your company’s philosophy and vision
・Content that conveys your company’s culture and atmosphere
・Job description
There are three.
●Content that conveys your company’s philosophy and vision
The first thing you need on your website to conduct recruitment owned media is content that conveys your company’s philosophy and vision for the future.
This also includes what kind of value your company provides to society.
When job seekers choose a company to work for, a major consideration is whether they can empathize with the company’s philosophy, vision, and value it provides to society.
A specific example of content would be “words from management.”
●Content that conveys your company’s culture and atmosphere
Along with your philosophy and vision, you also need content that conveys your company’s culture and atmosphere.
By enriching this content, job seekers will be able to choose the company that suits them.
Specifically, the content will be as follows.
- About decision-making rules
- Evaluation/reward system
- Training, club activities, and company events
- Diversity initiatives
- office design
- Employee interview
●Job description
When conducting recruitment activities, every company will probably create “recruitment guidelines”.
The contents of the recruitment guidelines are as follows:
- Summary of job content
- Working hours
- Work place
- Salary/benefits
- Welfare benefits
etc. are written in a concise manner.
On the other hand, a job description is a more detailed version of the recruitment requirements.
Specifically, the following information will be included.
- Summary of job content
- Department you belong to and your position there
- Business content
- Required abilities
- Job content, responsibilities, performance requirements, and relationships with other duties
- Basic requirements regarding experience and skills
- Welcome conditions regarding experience and skills
- Working hours
- Work place
- Salary/benefits
- Welfare benefits
summary
◆ Recruitment owned media refers to media specialized in recruitment (owned media) operated by your company.
◆ It becomes possible to gather human resources who are a better fit for your company’s job duties and culture.
◆ Recruitment owned media has started to attract attention due to changes in the awareness of job seekers and job seekers who are now looking more closely at company websites.
◆ Content in recruitment owned media includes things that convey the company’s philosophy and vision, things that convey the company’s culture and atmosphere, and job descriptions.