What is the difference between outstream video ads and instream video ads?

Video ad formats can be broadly divided into “outstream video ads” and “instream video ads.” The video ad format provided by Google can be displayed on YouTube and the websites of Google video partners, and can be expected to increase brand awareness, promote sales, and acquire potential customers.

In this article, we will introduce the characteristics of outstream video ads and instream video ads, and explain in an easy-to-understand manner the differences between the two.

What is outstream video advertising provided by Google?

Outstream video ads are video ads exclusively for mobile devices such as smartphones and tablets, and are displayed on Google video partner sites and apps other than YouTube. Video ads are played within the content of a page or within an app, allowing more users to watch the video, making them an effective way to increase brand awareness.

Outstream video ads are muted when they first appear on screen, and are unmuted when tapped. The video is not fixed on the screen, so you can scroll to skip it or close it.

The purpose of outstream video advertising is to expand brand awareness and reach, and advertising can be operated at a relatively reasonable cost. Since it is displayed on websites and apps other than YouTube, it has the advantage of being able to appeal to a wide range of users who do not normally view YouTube, making it easier to spread the word.

What is in-stream video advertising provided by Google?

In-stream video ads are video ads that appear on YouTube video playback pages and Google video partner websites and apps. There are two types of in-stream video ads provided by Google: those that can be skipped after 5 seconds, and those that cannot be skipped until the end of playback.

1. Skipable in-stream video ads

Skippable in-stream video ads provide an option to skip the ad after 5 seconds of video playback. Video advertisements are distributed before, during and after video playback, with the aim of promoting sales, acquiring potential customers, increasing brand awareness and expanding reach.

1. Non-skippable in-stream video ads

Non-skippable in-stream video ads cannot be skipped while the video is playing. The aim is to increase brand awareness and expand reach by distributing video advertisements of 15 seconds or less before, during and after video playback, and conveying a message to viewers throughout the video.

Difference between outstream video ads and instream video ads

The main differences between outstream video ads and instream video ads are as follows:

1. Video ad display platform

Outstream video ads are mobile-specific ads that only appear on Google video partner websites and apps. In-stream video ads, on the other hand, can be displayed not only on Google video partner websites and apps, but also on YouTube video playback pages.

1. Where video ads appear

Outstream video ads can be displayed in a variety of places, including banners on web pages, banners and interstitials (*1), infeeds (*2), and native formats (*3) on apps. In-stream video ads, on the other hand, appear before, during and after the video plays, in the same frame as the video content.

(*1) An advertisement that is distributed before displaying the target page when navigating between pages. (*2) An advertisement that is distributed between two pieces of content. (*3) An advertisement that is distributed between two pieces of content. Advertisements distributed in the form of

1. Purpose and expected effects of video ads

Outstream video ads are used to increase brand awareness among mobile users and extend the reach of video ads. In-stream video ads, on the other hand, are not only used to increase brand awareness and reach, but also to drive sales, generate leads, website traffic, and compare products, services, and brands. Outstream video ads are suitable if you want to appeal your brand to a larger number of users, while instream video ads are suitable if you want to display ads to specific users and lead to conversions.

summary

◆Outstream video ads are video ads exclusively for mobile devices such as smartphones and tablets, and are displayed on Google video partner sites and apps other than YouTube.

◆In-stream video ads are video ads that are displayed on YouTube video playback pages and Google video partner websites and apps, and some are skippable and some are not.

◆The differences between outstream video ads and instream video ads are as follows.