When you hear PPC advertising and listing advertising, do you know the difference between the two? Both are advertisements that use the Internet, but many people may have heard of them but do not know the difference between them.
This time, we will explain the definition and usage examples of each type of advertisement.
PPC advertising and listing advertising. What does it mean?
First, let’s take a look at the characteristics and meanings of PPC advertising and listing advertising.
There are two main types of PPC advertising: search-based advertising and content-based advertising.
“Search-linked advertising” is available on Google and Yahoo! This is an advertisement that is displayed on the search results screen of a search engine such as, and the advertisement set for the search keyword is displayed.
For example, if you search for the keyword “listing advertisement” on a search engine, advertisements from advertising agencies should appear on the search results screen. Representative examples include “Google Ads (formerly Google AdWords)” and “Yahoo! Advertising (formerly Yahoo! Promotions).”
“Content-linked advertisements” are advertisements that are displayed in advertising spaces on sites. Advertisements are displayed based on site content, user attributes (age, gender, region, etc.), interests, past site visit history, and search history. Also called “display advertising.” Google Display Network and Yahoo! Display Advertising (formerly Yahoo! Display Network) are well known.
“Content-based advertising” is not included in listing ads, as it is another name for “search-based advertising.”
It is easy to understand if you consider that there is a large group of Internet advertising called PPC advertising, and one of them includes listing advertising (search-linked advertising).
However, when having meetings or sharing information with members of your company, advertising agencies, web production companies, etc., be aware of the differences in the definitions of the two, and use different words to ensure smoother communication. Masu.
Utilization examples of PPC advertising/listing advertising
So how can PPC advertising and listing advertising be used? We will introduce each of them with usage examples.
- PPC advertising is ideal for increasing awareness on the Internet.
Both PPC advertising and listing advertising are very effective when you want to lead people to your company’s website on the Internet and promote your products and services. As I explained earlier, there is no advertising cost if it is only displayed. You are only charged after someone clicks, but the advertising cost per click is very low, ranging from a few yen to a few hundred yen. Compared to other media such as TV and newspapers, it is much easier to place advertisements.
Among PPC advertisements, content-linked advertisements are particularly suitable for increasing awareness of your company. Ads can be displayed efficiently according to the content of the site where the ad is posted, as well as the attributes and interests of the viewer.
For example, people who look at marketing-related sites have the needs of “I want to improve my company’s results through marketing” and “I want marketing information.” If a consulting company or seminar company displays an advertisement on that site, it is possible to efficiently collect potential customers.
By using content-linked advertising, you can target not only potential customers who have direct needs such as searching for marketing methods and information, but also potential customers who want to improve their company’s performance or increase sales. You can also acquire potential customers with specific needs.
People who are searching for the keyword “listing advertising agency” are searching for the following needs: “I want to entrust the operation of listing ads to an agency” and “I want to place listing ads.” If an advertising agency places its own ad for that keyword, there is a high possibility that prospective customers who want to place a listing ad will click on the ad and sign a contract. This is especially recommended for those who want to accurately approach customers with clear needs.
In this way, by using PPC advertisements and listing advertisements, you can place advertisements on the Internet at low cost and collect potential customers efficiently.
summary
◆PPC advertising is a collective term for “search-linked ads” and “content-linked ads” that are charged per click.
◆Listing advertising is another name for search-linked advertising, and is a type of PPC advertising.
◆Content-linked advertising allows you to advertise your company widely by placing advertisements according to the content of the site and the attributes of the viewers.
◆Paid search advertising allows you to place ads according to searched keywords and approach potential customers directly.