The web design of a company’s website is the face of the company, so ideally it should be as high quality as possible, have a sense of design, and have usability such as ease of viewing. What can you do to create such high-quality web designs? This time, we will introduce the basics of this know-how.
The basic premise for producing high-quality web designs
When you start web design, you first decide on the framework and layout of the entire website. However, when deciding on the layout, there are some things you need to do before you develop a sense of design and create a cutting-edge layout.
This means clarifying the purpose of the website, in other words, who is it for, what is its purpose, and what is the goal of the website?
Web design starts here. In other words, if this purpose is not determined, the optimal web design will not be possible, and no matter how beautiful and good-looking the website is, it will not produce any results.
Therefore, we first design the content with an eye on the final goal, and then decide on the layout, font, font size, images, design taste, and path to the goal according to the target audience.
When it comes to web design, it is important to carefully draw a layout blueprint that matches the purpose of the website before starting work.
Know-how for creating high-quality web designs
Once the web design has been designed, the next step is to build and incorporate the design based on the blueprint.
Here, we will introduce the know-how for creating high-quality web designs.
When trying to improve quality, people for some reason try to include various elements. However, high-quality web design has one thing in common: simplicity. Because simplicity is the most beautiful and easy to see. If you find yourself starting to feel cluttered as you build, go back to basics and keep it simple.
An unbalanced layout with an abnormally large amount of text, too many images, or too noticeable decorations is poor in usability. It is important to consider the relative weight of text, images, and decorations when designing a layout.
For some reason, low-quality designs tend to have little white space and an overall impression of being crowded. Also, even if there are margins, if they are uneven, the quality will deteriorate. High-quality designs consider white space to be part of the design and use it boldly and in a well-balanced manner.
Color usage also affects the quality of web design. It is said that it is best to use 3 to 4 different colors per site, and the combination of colors is also important. The key to choosing a color scheme is to refer to a sample book and choose one that is easy to see and feels comfortable to the user.
Fonts are an element that greatly affects the impression of a website. First of all, the basic font used for your website can be divided into Mincho or Gothic fonts, but you need to choose one that is easy to read for your target users and matches the design, atmosphere, and concept. On top of that, choosing sophisticated fonts will improve the quality of your website.
When laying out content, it is important to arrange it according to the movement of people’s eyes from left to right and from top to bottom. By being able to browse smoothly, users can use the website comfortably.
A high-quality web design has sharp text, images, and color schemes. By adding contrast to the parts you want to stand out, you can create a sharp contrast. Professionals use especially bold contrasts, so everyone can tell at first glance that they want to emphasize this point, and the result is effective. There are several ways to add contrast, such as font size, thickness, font, color, shading, making it three-dimensional, and adding decorations such as lines.
What I often see on low-quality websites is buttons that are clickable but don’t look like buttons, or buttons that aren’t but look like buttons. This has to do with on-page navigation and conversion, so it must be taken seriously. To prevent misunderstandings, make sure the design of clickable buttons is consistent throughout your website.
summary
◆It is most important to clarify the purpose as a major premise for producing high-quality web designs.
◆Create a blueprint according to the purpose. This is the first time you can enter the phase of incorporating high-quality web design know-how.
◆Keep it simple, consider the relative weight of text, images, and decorations when laying out your layout, use margins wisely, consider color schemes and color combinations, use fonts that are easy to read and are appropriate for the design, and keep eye movements to the left. We have know-how such as arranging content according to “→right” and “top→bottom”, adding sharpness and contrast, and unifying clickable button designs.