In order to catch leads (prospective customers) from the content you have created and have them request information or attend seminars, you need to get them interested instantly and read through the content.
In order to obtain as many leads as possible, the impact of the title and lead sentence is important.
Readers start reading your content by reading the title, get an overview from the lead sentence, and then decide whether to take the next action.
What is the best structure for a lead sentence that leads to action by a company’s human resources staff?
ProFuture provides downloadable lead templates that focus on lead messages, catch leads (prospective customers), and lead them to request information and attend seminars.
You can download the materials from
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Related materials
Actions taken by HR personnel who visited the content
What actions does a company’s human resources personnel take once they become interested in the title of your company’s content and begin reading it?
When an HR person sees a title that they think is interesting or useful, they will first read the lead text.
If you read the lead text and think, “I want to know more, I want to read more,” it will lead to requests for materials or participation in seminars, and the content will have acquired leads (prospective customers) and achieved the goal.
On the other hand, if you read the lead text and think, “It doesn’t seem interesting or the content isn’t what you’re looking for,” the content will be closed.
Tips on how to write lead sentences that will make HR personnel who visit your content want to know more
The role of the lead sentence is to connect the reader who opens the content to the next action.
In order to make HR personnel who visit your content want to know more, you need to pay attention to three points.
・Clearly state what kind of concerns and issues the target human resources manager will have that the request for materials and seminar participation that you propose will solve.
・Concisely describe the outline and key points of the proposed material request or seminar.
・Lead sentences are meant to make people want to know more, read more, and lead them to the next action, so they should be written in a way that makes them want to know more by showing them a little bit of the content of the request for materials or seminar.
Overview of lead template download materials
The downloadable materials provided by ProFuture include three types of lead templates that capture leads (prospective customers) and lead them to requests for information and seminar participation.
You can download the materials from
.
・Lead template for cases where you want to use content to request information from HR personnel
We will explain the details and benefits of products and services that can be obtained by requesting information.
Please state that the material is about a product or service that can help resolve the concerns and issues of human resources personnel.
・Lead template for cases where you want to use content to lead to “downloading of materials” from HR personnel
We aim to capture the interest of the human resources personnel who are our readers and guide them to download.
・Lead template for cases in which you want to use content to attract “seminar participation” from human resources personnel
Participating in a seminar requires time and effort on the part of human resources personnel, unlike requesting or downloading materials.
We clearly display the seminar program and content, as well as the information and benefits that can only be obtained by attending the seminar.
Click here to download the lead template
Even if a company’s human resources staff starts reading the content after looking at the title, if the lead text is off-target, they will not be able to catch the lead (prospective customer) and get them to request information or attend a seminar.
Using lead templates to come up with lead sentences is the key to successfully acquiring leads using content.
You can download the materials from
.