When outsourcing LP production, many people want to keep costs as low as possible and produce high-quality LPs. The estimated price for LP production varies depending on the production company, so it is difficult to judge whether the price is appropriate.
This time, we will introduce the market price of LP production that is easy to understand even for those who are considering outsourcing for the first time.
What is the average price if I ask a production company to produce an LP?
Unlike a company’s corporate page or product service site, an LP is created with a thorough focus on attracting target customers. Since it has a direct impact on the sales of products and services, quality that can accurately appeal to the target audience is required.
The production cost for an LP is said to be around 100,000 to 500,000 per page. If you want an LP with a more elaborate design, you will need to spend more money. Additionally, additional charges may apply depending on what you are looking for, such as providing materials such as photos and images, or
responsive
support.
Additionally, fees vary depending on the size of the production company you request and the scope of your request. In some cases, it is expected to cost more than 500,000 yen.
If it is a small or medium-sized production company, we will start from the upstream stage of strategy setting, create a configuration plan, and handle design and coding, while if it is a large production company, we will also take care of reflection on
the server
and operational improvements. There are cases.
What is the average price if I hire a freelancer to produce an LP?
The biggest advantage of outsourcing LP production to a freelancer is that you can keep costs down. You can also expect agility in responding flexibly to corporate requests.
Market price below 100,000 yen
If you hire a freelance web designer or a low-cost production company, you can create an LP for less than 100,000 yen. For prices below 100,000 yen, we outsource the LP design and coding, and also use templates with a certain format for design.
In this case, your company will need to handle
the 3C analysis
including competitive research, the strategy part of the LP such as
persona
setting, and materials such as photos, images, and text to some extent. In addition, there is no improvement support after the LP is published, and it is assumed that you will optimize the landing page and perform
the LPO
yourself.
Recommended if you don’t care about the design and want to order cheaply without spending a lot of money.
Market price: 100,000 to 300,000 yen
If you are particular about the design and would like to request the creation of a composition plan, the average price will be between 100,000 and 300,000 yen. In order to create an LP that appeals to the persona you have set, you can create an LP with an original design by asking them to start with the structure of the content.
In terms of general LP production prices, this price range is the most common volume zone.
Things you should decide on your own when making a request
Be conscious of the original purpose of acquiring conversions
When requesting LP production, you can increase cost effectiveness by keeping in mind the original purpose of “increasing sales of products and services.” LP is a page specialized for acquiring
.
Therefore, avoid setting multiple targets for one LP. By having multiple targets, your approach to the target you originally wanted to appeal to will be weakened. If you have multiple targets, consider creating LPs for each target.
In addition, it does not end once it is created, and continuous improvement increases the cost effectiveness of LP. It is important to continuously conduct LPO by checking CV rate, length of stay, withdrawal rate, etc., and improving problem areas.
Separate what you request and what you prepare yourself
When requesting LP production, it goes without saying that you need to know the production budget, but if you also decide what, how, and how much to request, you can outsource it to a production company smoothly.
Availability of materials and photography
Decide whether you will prepare the materials necessary for LP production, such as photographs, catchphrases, and text, in-house, or whether you will hire a production company. Also, if you need to prepare new photos or video materials, you will need to check with the production company to see if they can handle the shooting.
volume
Check the length (volume) of the LP. Specifically, organize the content you want to post, such as product/service overviews and benefits, customer testimonials, videos, etc., and see how long it will be. Prices also vary depending on length.
Responsive compatible
The LP needs to be responsive so that it is easy to view, considering users who view it from smartphones and tablets in addition to PCs. Responsive support is often an additional charge, but be sure to have it included in your estimate in advance.
Delivery format/delivery date
Prices also vary depending on the delivery format. If you receive the file in file format, there is no cost, but you will need to upload it to your own server. If you request server upload, an additional fee will be charged. Additional charges may apply for short delivery times.
summary
The average price for LP production varies depending on the size of the company requesting it and the scope of the request. By organizing how much you will handle in-house and what you will request, you will be able to proceed smoothly with LP production.
The web marketing tool “Switch Plus” allows you to easily create a one-page LP without any code. There are no production costs, and you can produce LPs and improve operations with only a monthly fee. To increase cost-effectiveness, you may want to start producing LPs with Switch Plus.