The audio content market is experiencing a rapid increase in users due to the coronavirus pandemic. In recent years, various audio media such as Internet radio, podcasts, and clubhouse have been appearing one after another. Twitter, which is extremely popular in Japan, has started offering a new feature called “Twitter Spaces,” a voice chat room.
In this article, we will provide an overview of “Twitter Spaces” that you should know about, as well as the new tipping system “Super Follows”.
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What is the audio-only chat room “Twitter Spaces”?
Twitter Spaces is a new feature that allows users to have conversations on Twitter using voice. The service is open to all users, not just followers, and is unique in that you can start using it as soon as you have an account.
The host user launches a space and selects participants from “All,” “Accounts you follow,” and “Accounts you invited as speakers.”
Tweet the link as a notification on your timeline or send an invitation via direct message to let people know when the space will start.
The host manages the speaking rights of the gathered participants, and participants who are listeners can also request permission to speak.
Please also note that once a space ends, it will not be published on Twitter.
How is it different from the clubhouse?
Clubhouse, also known as the audio version of Twitter, is an audio-based media that started in February 2021 in Japan.
The user first launches a “room,” and participants can become listeners or casually participate in the conversation. There are three major differences between the clubhouse and the space:
Clubhouse is a new app, so after registering and creating an account, you will need to take actions such as increasing your number of followers.
On the other hand, the point of Space is that if you already have a Twitter account, you can start using it smoothly without having to register from scratch or increase your followers.
Another difference is that listeners can react using emojis, and the audio can be spread directly on Twitter.
What should I be careful about when using space with a corporate account?
There are probably many people in charge of using space in their corporate accounts to communicate with users.
If a company uses the space, it should be an opportunity to attract interest from users with whom it has not had contact before, as well as customer groups that could be the company’s target.
However, depending on the direction you take, your existing followers may leave you, so you need to be careful when using it.
If you continue to have boring conversations without substance or deal with too many topics that are far from the user’s interests, the community you have built will naturally collapse, and this may lead to users leaving the site.
In addition to being careful about what you say as an official account, you also need to be careful that you cannot know what the user who is the speaker will say in the space.
The key is to set up the space as a place for communication where a diverse range of users can gather, encouraging moral conversations such as creating rules within the space.
Is Twitter’s monetization “Super Follow” a tipping system?
“Nagesen” is a direct billing service that YouTube and Facebook already offer. Twitter’s new system, “Super Follow,” which uses this “toss money” feature, is a monthly service that allows users to access special content by super following accounts they like.
It has been announced that it is scheduled to be implemented within 2021, but there is also information that the price will be approximately 500 yen in Japanese yen. It is a system where accounts with fans can be expected to earn a certain amount of revenue, with the image of paid members such as creators and influencers.
summary
Twitter is evolving by providing various services. What kind of excitement will the Spaces that have already started and the Super Follows scheduled to start within 2021 have? Please pay attention to future developments.
Reference source:
Twitter is now indispensable for marketing! ? A thorough explanation of Twitter’s ever-evolving new features!