Among human resources related services (human resources), there are many outsourcing services for human resources related operations such as recruitment, payroll calculation, and labor management.
In the past, it was common to outsource tasks that had low added value and involved human resources, such as clerical work and support tasks, but recently, it has become commonplace to outsource tasks that have low added value and involve human resources, such as administrative work and support tasks. Outsourcing is beginning to be used as a management method with the aim of creating high added value such as improvements.
This time, we will replace outsourcing with a marketing perspective and consider the marketing areas that HR-related service (human resource) companies can outsource.
Outsourcing strengthens “corporate competitiveness”
To begin with, outsourcing refers to the purchase of services from an outside company for tasks that were traditionally performed within a company or that are essential within the company, such as launching a new service.
The first benefit of outsourcing is that it strengthens corporate competitiveness. In order to increase a company’s competitiveness, it is necessary to reduce the costs of low-productivity operations and focus on the core business of the company, and outsourcing is effective for this purpose.
If you can outsource tasks that are not related to your main business, such as clerical work, support tasks, and tasks that require specialization, you will be able to concentrate your company’s resources on core operations, and you will be able to quickly respond to changes in the business environment. You can.
“Accelerate growth” by outsourcing highly specialized tasks
Outsourcing allows you to utilize the resources of external experts, which can significantly improve speed and quality compared to using your own resources.
Leveraging external expertise also speeds up decision-making and accelerates company growth.
If you handle tasks that require a high level of expertise in-house, you will also need to train your employees and maintain their processing capabilities, but by using a highly specialized outsourcer, this becomes unnecessary. , there is also the advantage of avoiding the human risk of losing professional ability when the person in charge leaves the company.
Outsourcing in the marketing field
In the marketing field, our core business is to formulate marketing measures and verify their effectiveness. On the other hand, operations that require a large amount of your company’s resources, such as time and personnel, will require implementation of measures.
In particular, publishing columns on SEO measures, creating direct mail, and planning, attracting customers, and operating seminars tend to be prioritized over core tasks because they require a lot of man-hours and have clear deadlines.
Furthermore, there are not many companies that have marketing expertise as internal resources.
Therefore, as mentioned above, it is clear that outsourcing will become necessary in the marketing field from the perspective of strengthening corporate competitiveness and accelerating growth.
ProFuture outsourcing menu
For companies that subscribe to “HR Pro”, we provide dedicated customer support to help you request materials, download materials, and input seminar information (please provide reference URLs such as image materials, text manuscripts, etc.). The time taken can be used to formulate measures and verify effectiveness.
Although strictly different from outsourcing, it is possible to obtain leads through external media and outsource input work by using “HR Pro”.
In addition, we use direct mail as part of SEO measures for lead acquisition and lead nurturing (a sales method that increases the customer’s desire to purchase by providing information such as e-mail newsletters, seminars, and web content to prospective customers at the right time). You can take advantage of the content provided by “HR Marketing”.
It is also possible to outsource all of the implementation support and retention of MA (marketing automation), which handles lead nurturing in general, all at once.
In addition, for private seminars, which are effective in both lead acquisition and nurturing (converting potential customers into customers), you can outsource everything from planning, attending instructors, attracting customers, and managing the day of the event.
Below is a summary of the outsourcing services available to us. I would appreciate it if you could use this opportunity as a reference.
summary
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In order to increase a company’s competitiveness, it is necessary to reduce the cost of low-productivity operations and focus on core operations, and for this purpose, outsourcing is effective.
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Outsourcing allows you to utilize the resources of external experts, speeding up decision-making and accelerating your company’s growth.
◆Outsourcing is necessary in the marketing field as well from the perspective of strengthening corporate competitiveness and accelerating growth, and outsourcing is possible through the menu provided by ProFuture.