SEO measures are not something that only professionals can do.
Google wants to equally evaluate excellent content submitted by general users, and basically modifies its algorithm so that as long as the quality of the content is good, it will give good results in search rankings.
It is very important to take SEO measures to the extent possible, so let’s take a look at how to do so this time.
Free SEO measures
The following are SEO measures that can be done for free without relying on a professional.
- Improve the quality of your content
- Select keywords
- Set anchor text
- Do long tail SEO
- Increase backlinks
- Make it mobile friendly
- Register with Webmaster Tools
Let’s take a look at each item.
・Improve the quality of content
I think this is the most important and most difficult item to understand, but while adjusting the number of pages, text volume, and setting appropriate headings, create content that is useful and interesting to users as a reading material.
To put it more clearly, we are so conscious of SEO that we copy and paste text from other sites, focus on increasing the number of pages, and the volume of text is extremely small, or the content is too diverse. Sites that lack specialization will be perceived as having low quality content.
・Select keywords
It is a good idea to use
Google Ads
Keyword Planner to find a combination of keywords that are easily searched and use them in the title, heading, and body of the page.
In particular, page titles and headings are like the spines of books on a bookshelf.
Search results list many site titles, and when we read the text, we instantly get a sense of the content and credibility of the page and click on it.
Setting keywords that accurately reflect user needs in these areas will bring many benefits, such as increasing click-through rates.
・Set anchor text
You can set links on websites, but many search engines recognize keywords that include the linked page from the alt attributes of the linked text and images.
The text to which these links are set is called “anchor text,” but instead of linking to “here” for “contact us,” do not link to “here” for “inquiries about aroma products.” It is preferable to use the entire text as the anchor text.
・Perform long tail SEO
Rival sites are also targeting popular keywords, and I think it is extremely difficult for a late-comer website to overtake those sites and appear at the top of the search results.
Therefore, rather than suddenly focusing on creating pages that will generate a large number of searches, if you want to reliably attract customers in a more mechanical way, it is effective to simply increase the production of pages.
For example, this is an extreme example, but even if you only attract one person a day, if you have 1,000 pages, you can attract 1,000 people a day.
From the above, when creating a bar graph of the number of accesses for each page, if you connect the vertices of each graph, a gentle curve will be drawn. This is compared to an animal’s tail and is called a “long tail.”
Also, if you implement long tail SEO, you may find pages with good search rankings.
In that case, I think that SEO is the easiest to understand result because it will lead to more customers.
・Increase backlinks
Although not as common as it used to be, “backlinks”, which receive links from other sites, are still considered to be one of the evaluation methods of search engines, as they are considered to be “receiving links because the content is useful”.
・Make it mobile friendly
“Mobile First Index” started in March 2018.
Making your site mobile-friendly is one of the most urgent SEO measures you need to take in the near future.
In terms of actual work, first of all, is the page easy to view and operate on a smartphone?
Are images and HTML tags optimized to ensure that the page displays at a good speed? We will check and take measures.
Want to find out if your site is already mobile friendly?
◆Try using
the mobile friendly test
.
Also, when implementing mobile friendliness, it is important to use a testing service like PageSpeed Insights to check things like page loading speed, as it is closely related.
The above-mentioned tools are very useful because they check the situation and suggest ways to improve it.
・Register in Webmaster Tools
In fact, what most SEO beginners do not know is that once you create a homepage, you need to notify search engines.
Originally, the tool “Search Console” was used to measure data on Google’s search results (how many pages are there in my site for this keyword?). Data written in XML.
By registering a sitemap (which is completely different from a sitemap created in HTML), you can notify search engines of the existence of all your pages.
summary
There are various SEO methods, but basically the algorithm has been changed so that high-quality content, including volume, is ranked higher in search results.
As a result, high-quality content will be listed at the top of the search results, but if the HTML source is extremely wasteful or not mobile-friendly, it may be a factor in significantly lowering your ranking.
Most of the measures mentioned above are really basic and can be easily put into practice, so be sure to check them out.