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Influencer marketing
” uses celebrities and celebrities to advertise a company’s services and products. In recent years, there has been an increase in activities by ordinary people with many followers on SNS and blogs to introduce companies’ services and products and increase their popularity.
How much does influencer marketing, which is said to have a high economic effect and is a hot market, cost and how effective is it? Compare and explain the estimated cost of advertising on the Web.
What is influencer marketing?
The word “influencer” in influencer marketing means “person of influence” when translated into Japanese. They influence the purchasing behavior of general consumers in order to increase corporate profits. In recent years, they have been mainly promoting themselves to their own followers on Instagram, Twitter, Facebook, etc.
Why influencer marketing? What is the cost?
Among the various types of marketing that companies carry out, the reasons why they place importance on influencer marketing and want to incorporate it include “being a presence that consumers on SNS can feel close to and real with,” and “compared to advertising, it is less expensive.” “can be suppressed”.
Companies that have difficulty increasing their search numbers on the Internet, companies that want to promote their new products/services and brand names to a large number of people, and companies that want to acquire targets on SNS in order to create long-term fans of their company, etc. It would be a good idea to consider using influencers who can do attractive PR for their followers.
The average cost is said to be 3 to 5 yen per follower. For example, an influencer with 100,000 followers will earn 3 yen per follower. If you have 1 million followers, you can expect to pay 5 yen per follower, so you can expect the cost to go up or down depending on how much influence you have.
The key point is how much of a ripple effect there is when influencers spread their company’s information on SNS.
Micro-influencers (with over 10,000 followers) are better than nano-influencers (with over 1,000 followers). The larger the number, such as middle influencers (with over 100,000 followers) and mega influencers (with over 1 million followers), rather than micro-influencers, the more influence they have, and the more ripple effects they have. You could say it’s expensive.
Comparison with web advertising
When considering cost-effectiveness, it is important to analyze which is cheaper and has a greater impact compared to web advertising. Influencer marketing is basically said to reduce advertising costs, but how much does it cost to advertise on the web? The verification results are summarized below.
- Term contract type (posted in a specific frame/billed by period)
Costs range from a few hundred thousand yen to tens of millions of yen. There are article advertisements that are tie-ups with media and pure advertisements that are placed in media slots.
There are various other pricing plans for web advertising, but compared to the average price for influencers, which is 3 to 5 yen per person, it can be said that the prices are high.
summary
Marketing using influencers has the characteristic of making it feel “close and real” to consumers, and is a method that holds great promise for promoting a company’s products and services.
In order to increase name recognition and promote business growth, the key is to have influencers who fit your company’s needs send out attractive messages.
Reference source:
2020! What is the average price and cost-effectiveness of influencer marketing?