An e-mail magazine is a magazine sent periodically by e-mail, and can be considered an
online
version of a letter or direct mail (DM). It is often used as a sales promotion because it goes directly to the user.
Additionally, e-mail newsletters are the only media that allows push-type marketing in
web marketing
. It is common for companies to use a dedicated distribution system for e-mail newsletters to simultaneously distribute e-mail newsletters to a large number of users who regularly subscribe to them.
Lead nurturing via email newsletter
Distributing email newsletters is one of the marketing process ”
lead nurturing
” methods used in corporate sales, where it takes a relatively long time to acquire customers.
We regularly distribute e-mail newsletters in the hope that we will provide useful information about our company at an appropriate time over the medium to long term, and as a result, increase the desire to purchase our products and services.
Not only does it allow companies to easily send the information they want to their target customers in the same way as a letter, but it also has cost advantages compared to paper direct mail, which requires postage. One concern is the amount of time it takes to think about the content of the e-mail newsletter and the content to be distributed.
Reference article
