meaning of marketing

In business, marketing is often explained in terms of “activities to promote sales of services” and “activities to conduct market research and decide on sales methods.” On the other hand, Australian management scholar

Peter Dragger

says, “The purpose of marketing is to eliminate the need for sales.” In other words, what is marketing?

It can be said that this is an activity.

marketing basics

When actually conducting marketing, it is important to think in terms of who to provide, what value to provide, and how to provide it.

First, regarding “who”, we determine

the needs

of our target customers by performing

segmentation

and

targeting

. Then, by clarifying benefits and making differentiation, we decide what kind of value to appeal to customers. Finally, we will specify how to provide value to customers as 4Ps (product, price, promotion, sales channels) and 4Cs (customer value, cost, convenience, communication), and discuss how to provide products and services to customers. decide what to do.

Marketing is not about how to sell the value of products and services to customers. The ideal of marketing is to fully understand the customer’s needs, create value that can meet those needs, and create a situation in which the product sells naturally without the need for sales.

Reference article

New arrival

basic

practice

Related terms