If you think, “I want to get more results from my website than ever before,” or “I created a website, but I’m not really seeing any results,” you might want to try improving your CTAs. There are many cases where you can achieve big results just by making a few changes to your site.
This time, we will introduce the key points of web creation with CTA in mind.
What is CTA?
CTA is an abbreviation for “Call to Action,” and in Japanese it means “call to action.” Web marketing refers to guiding people who visit a site to take a specific action, and its elements.
Specifically, what kind of actions are taken by prospective customers depending on the company or site, such as having them purchase a product, apply for a service, request information, make an inquiry, or read the content? It depends on whether you want it or not, but a CTA is a trigger that causes someone to take some kind of action.
For example, these are the buttons that you often see when browsing websites, such as “Click here to buy” and “Click here for more information.” If you are currently creating a website, you may have these buttons installed.
The key point is how to create link buttons and banners
The key to CTA is how to create link buttons and banners that say “Click here to buy” and “Click here for more information” as mentioned above. The quality of these and how they are placed will make a big difference in the results. There are cases where simply changing the color of the link button results in a significant improvement, and conversely, there are cases where the link stops getting clicked at all as soon as the design is changed.
It may seem like just a button, but it’s an important factor that determines whether a prospect will take action or not.
Points to consider to improve CTAs
So what can you specifically do to improve your CTAs? We will explain the key points of creating a website, especially link buttons, that will make prospective customers want to take action.
For example, if the page is introducing a product, “Click here to buy” might be fine. It’s much easier to understand when a prospect has a high buying intent.
However, if content that does not encourage purchase (columns, reading material, information, etc.) suddenly has a button that says “Buy here,” users will be on guard. In such a case, it would be better to place a cushion with buttons such as “Click here for more information” and “Request information first.”
Also, I get turned off when a “buy” button suddenly appears on a cool or cute website. Change the wording depending on the atmosphere and content of your site. You might try making it catchy by saying things like “Free trial now,” “20% off,” or “Click here for limited information.”
For example, a popular theory is that “the color green increases the click-through rate.” It is said that green is associated with plants and has a relaxing effect, and that it is the color of a green traffic light and gives a sense of security. Also, the round shape is said to give people a sense of security.
However, something green or round doesn’t necessarily mean you’ll get results. After all, you need to choose one that matches the atmosphere and content of your site.
Colors and shapes affect people’s deep psychology, so pay close attention to them.
Try to stick to one type as much as possible.
If you thoroughly explain the product with content and then place a “buy” button at the end, it will be easier to lead to orders.
Also, the prominent position will change depending on the design of the site. Place the button so that it is easily visible and encourages action.
Improve the accuracy of your CTA by testing.
CTAs are not something you think about once and then leave. By testing over and over again, you will find patterns that tend to lead to results. Try changing the wording, color, shape, position, etc. of the button and compare the click rate, conversion rate, etc.
“AB testing” is also effective, where you prepare two versions of the site and compare them.
CTAs are very deep and can lead to big results if done well. Please feel free to experiment and find a winning pattern.
summary
◆CTA is an abbreviation for “Call to Action” and has the meaning of “calling for action.” In web marketing, it refers to the elements that guide people who visit your site to take the action you want them to take.
◆CTA specifically refers to link buttons, banners, etc. that are displayed on the site.
◆The key to CTA is how to create link buttons and banners. By adjusting the wording, design, placement, etc., the results can vary greatly.
◆By testing many times, you can find patterns that are likely to lead to results. “AB testing”, which prepares and compares two versions of the site, is also effective.