Which SNS has increased in frequency of use the most during the coronavirus pandemic? We also investigate the true intentions of corporate account activities.

Due to the novel coronavirus pandemic, people are being asked to refrain from going out, and traditional lifestyles have changed completely, with a major impact on people’s lives.

How has the coronavirus pandemic changed the use of SNS, which has become an increasingly indispensable part of our lives as people become more online?

We will analyze the results of a survey on consumers’ use of SNS, including the time they spend, the type of platform they use, and their impressions of corporate account activity.

Reference source:
How do consumers view corporate SNS now? Announcement of results of “Survey on consumer SNS usage in response to the spread of the new coronavirus infection” (researched by Allied Architects Co., Ltd.)

Has there been any change in the amount of time you use SNS?

Source:
How do consumers view corporate SNS now? Announcement of results of “Survey on consumer SNS usage in response to the spread of the new coronavirus infection” (researched by Allied Architects Co., Ltd.)

According to a survey conducted in 2020, when asked whether the amount of time they spend has changed due to the request to refrain from going out, approximately 60% of consumers answered “no change.”

Approximately 25% answered that the number had increased. Nearly 9% of other consumers responded that the number had increased significantly. It can be thought that there have been no major changes overall during the coronavirus pandemic.

Which SNS has increased in usage?

As lifestyles change due to self-restraint, what kind of SNS platforms are consumers choosing to use?

According to the results of this survey, as shown in the chart above, Twitter is the SNS that has increased the number of opportunities to use it. Over 45% of consumers, about half, said Twitter. LINE was the next most popular at around 30%, followed by Instagram and Facebook.

Twitter, which was by far the most used site, appears to be used to search and collect information regarding the new coronavirus infection. LINE was the second most popular site, with many consumers using it as a means of communicating with friends and other close people.

What posts do you often see?

Source:
How do consumers view corporate SNS now? Announcement of results of “Survey on consumer SNS usage in response to the spread of new coronavirus infection” (researched by Allied Architects Co., Ltd.)

When we surveyed people about the things they see more often as they spend more time on SNS, more than 80% of them said they were posting about the new coronavirus infection.

The next most common posting was from a company’s official account (including campaign information). Opportunities to see corporate accounts appear to be increasing at the same rate as posts by celebrities, friends, and acquaintances.

Regarding corporate activities during the coronavirus pandemic

How do consumers feel about corporate activities on SNS after the spread of the new coronavirus infection?

According to the survey results, more than 90% of the respondents had a positive opinion, and 40% said they had no discomfort. In fact, about 30% of consumers answered that they should continue to engage in economic activities. Approximately 20% of consumers believe that there is no need to change their current activity policy due to the coronavirus pandemic.

Rather than refraining from activities, companies should continue to provide information that is useful to consumers and send out their brand messages through SNS.

summary

It has become clear that consumers are using Twitter the most to gather information during the coronavirus pandemic, and that they are seeing posts from corporate accounts the same way they see posts from their friends.

In the new normal era, SNS will become an indispensable “information source” for consumers and an increasingly important tool as “a place to deepen the relationship between companies and consumers.”