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Explaining how to use Illustrator! Teaching basic operating methods for beginners!
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If you are a web designer or a designer who produces paper media, it is worth learning how to use Illustrator . However, Illustrator is said to be difficult to use, and it is true that it is even more difficult to use than other design tools. However, if you can master it, you will…
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Characteristics of LINE ads and the effects of ads within various services
In parallel with the spread of smartphones and tablet devices, the number of users of the LINE app is increasing day by day. In today’s world where various applications are rapidly growing, the demand for SNS advertising using SNS platforms such as Instagram and Facebook continues to increase. In the SNS advertising market, LINE, which…
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What is the difference between a website and a homepage? I will explain the basics that you can't hear anymore.
The difference between a website and a homepage is a question so difficult to define that even those in the IT and web industries are at a loss for answers. In other words, there are parts that each person has a different interpretation of. However, if you look into the history and terms related to…
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Is consumption behavior changing from "customer journey type" to "pulse type consumption"?
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In 2019, Google LLC, the Japanese subsidiary of the American company Google, proposed a new type of consumption behavior among Japanese people: “pulse-type consumption.” Unlike the traditional customer journey model, which takes a certain amount of time to reach a purchase, customers discover a product by chance and purchase it instantly, which is thought to…
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philip kotler meaning
Philip Kotler is an American management scholar and is known as a leading authority on modern marketing . He has written numerous books, including “Principles of Marketing” and “Marketing Management.” Philip Kotler’s most important accomplishment is that he proposed a framework called STP . In order to achieve consumer-oriented marketing, the STP strategy allows you…
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What is invalid in email delivery? Explaining the list and contents of error emails!
Some people may have been surprised to receive an error message when sending an email. If you don’t deal with error emails as soon as possible, there are many disadvantages such as lost opportunities and damage to credibility. In this article, we will introduce the list and contents of error emails in detail. By reading…
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The social media marketing market in 2020 is expected to grow by 107% compared to the previous year. Expected to be approximately double the 2020 level in 2025 (according to Cyber Buzz/Digital Infact research)
Cyber Buzz Co., Ltd. conducted a survey with Digital Infact Co., Ltd. to clarify trends in the domestic social media marketing market. This study estimates and forecasts the annual expenditures for companies to implement social media marketing for their own products and services, defining it as the “social media marketing market.” Reference source: [Market Trend…
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60% are reluctant to purchase or use products or services from companies or organizations that have had scandals (Neo Marketing Survey)
Neo Marketing, which provides consumer-based research and marketing support, conducted a “Survey on Public Relations Risk Management” from February 10th to February 12th, 2021. A survey of 1,000 men and women between the ages of 20 and 69 who remember a corporate scandal, including their intentions and experience in purchasing and using products and services…
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How to proceed with website renewal that can be executed in a short period of time
A website is not finished once it has been created; it needs to be regularly updated and updated. We renew according to the issues at that time, such as the design being outdated or the target changing as the product/product maturity changes. However, many people will be in trouble if their boss suddenly informs them…
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Meaning of review
Review is an English word that means criticism or commentary. It is a compound word of “re” + “view”, and review articles and magazines are sometimes called “review articles”. Review is often understood in a broad sense, and there are cases where the word is used to express reinvestigation, scrutiny, inspection, commentary, inspection, etc. Reviews…
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What is analytics? Explaining the analytical skills and methods that are essential for business
Analytics broadly means “analysis” and is extremely important for accelerating business. However, many people may not understand the importance of analytics. Analytics can provide useful data when used appropriately, so you should consider implementing it as a method or tool right away. This article provides an overview of analytics, why it is important, and the…
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Owned media content design – selection and design of customer acquisition channels
Owned media refers to all media owned by a company, and among these, it limits the content that transmits information related to the company’s products and services, or information that users find useful even if it is not directly related. It may be called. This time, we will finally talk about the stage of designing…
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What does an account mean? How to properly manage and operate
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Many people reading this article are probably using SNS such as Twitter, Instagram, and LINE. When using SNS, you cannot use it unless you create something called an ” account .” Generally speaking, what is called an account refers to information that identifies an individual, but many people use it without understanding its meaning or…
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What does navigation mean?
What is navigation? Navigation is an English word that means “navigation, navigation, flight, operational instructions.” It generally refers to the route or directions to a destination, and is also used in Japanese English. In the IT context, it is mainly used in two senses: Website navigation A navigation menu is a menu placed on a…
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What is the "algorithm" that determines the display ranking of search results?
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The word “algorithm”, such as “Google search algorithm”, has become more common in everyday life. Search engine algorithms are the “procedures and methods” used by search engine programs to post high-quality content in appropriate rankings. How do search engines such as Google determine rankings? If rankings are based on some kind of scoring method, is…
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Approximately 60% of results from video content have improved – Survey on the use of video in corporate DX promotion 2021 (Research by Allied Architects)
Allied Architects Co., Ltd., which supports corporate marketing DX with SaaS and digital human resources, announced the results of the “2021 Survey on the Status of Video Utilization in Corporate DX Promotion” on February 26, 2021. The survey period is December 23rd to December 28th, 2020. We received responses from 217 office workers and business…
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What does sustainable mean? Introducing marketing examples based on SDGs
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In our daily lives, we often hear the word sustainable. Sustainable is a word that includes the meaning of “sustainable” and is used in business as a word that expresses consideration for the environment and society. However, many people may not know exactly why sustainability is attracting attention or how it can be utilized in…
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Highlight your service implementation results! How to collect company logos and points to note
Many BtoB sites display the logos of companies that have introduced products and services side by side in order to highlight their track record. For users who visit a site to gather information about the product or service, seeing the logo of a major company they know by name gives them a sense of trust…
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What is "influencer marketing"? Thorough explanation from benefits to key points of success
“Influencer marketing” has recently become a popular marketing method for companies considering new advertising and customer attraction methods. In recent years, more and more people are using SNS to gain fans, and people with many fans are called “influencers.” Nowadays, an increasing number of companies are using influencers who have many fans and strong influence…
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What is the basic knowledge and importance of SEO, and how is it related to improving UX?
In recent years, Internet business has been attracting attention, and many people have probably heard of the word “SEO” at least once. SEO is actively implemented by many companies and marketers, and now plays an important role in the Internet business market. In this article, we will start with the basics of “What is SEO?”…
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Bankruptcies in the advertising industry may increase at the end of the year / Caution over the impact of the new coronavirus, casting a dark shadow on the entire industry
Source: Bankruptcies in the advertising industry may increase for the fourth consecutive year. Be wary of the impact of the new coronavirus towards the end of the year. The impact of the spread of the new coronavirus is casting a dark shadow on the advertising industry. According to the “Specified Service Industry Statistics Survey” (released…
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What is UGC? Thorough explanation of why it is attracting attention and specific methods
With the spread of smartphones, it has become possible for users to send out content themselves. User content, which is more trusted than content sent by companies, has become an important part of corporate marketing activities. This time, we will introduce UGC, which refers to user content, along with the reasons why it is attracting…
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![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20970%20460'%3E%3C/svg%3E)
The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]
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Kenji Morioka, a small and medium-sized business consultant and author of “Success and failure of Sengoku warlords through SWOT analysis,” explains the strategies of Sengoku warlords and historical greats in this series. Following Nobunaga Oda last time, the second installment will focus on Eiichi Shibusawa, the face of the new 10,000 yen bill and known…
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What is Shopify? Explaining why Shopify is chosen for e-commerce sites!
Louis Vuitton and Disney have left major e-commerce platforms and have their own e-commerce sites. What is the background behind this? The rise of e-commerce platforms such as Shopify is also involved. In this article, we will explain the overview of Shopify and the reasons why you should choose it. We will also provide a…
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What is mass marketing? We will explain the advantages, disadvantages, and usage examples!
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In the era of mass production and mass sales that followed World War II, there was no concept of “individual customer preferences” in marketing. With the development of mass media centered on television, marketing in the world was generally directed by producers and aimed at the masses (Marketing 1.0). It has now evolved from customer-centric…
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Explaining how to specifically create a KPI tree, including KGI settings!
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Even if you have set KGIs (Key Goal Indicators) and KPIs (Key Performance Indicators), you often don’t know what to do to reach those goals. Additionally, it is not uncommon for it to take longer than expected to achieve KGIs and KPIs, or for bottlenecks to be discovered along the way. A KPI tree is…
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Meaning of funnel
A “funnel” (or “marketing funnel”) is a model of the psychological process (including behavior) from when a customer becomes aware of a product or service to when they make a purchase. In the first place, “funnel” means “funnel” in Japanese, and is a tool used to pour liquid into a container with a narrow mouth.…
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History of web marketing ~ Thorough explanation of future trends ~
Web marketing was born with the spread of the Internet and has continued to develop. Starting with banners and affiliate advertising, content marketing has become widespread through SEO, listing advertising, and the use of blogs and SNS. This time, we will thoroughly explain the history of web marketing and future trends. Banner, affiliate advertising era…
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How to create an email newsletter? A thorough explanation of email newsletters, from distribution to points to improve open rates
Email newsletters have been used by many companies to grow their business since before the development of the Internet. Even in recent years, when communication tools such as SNS have expanded rapidly, it is a marketing measure that can be expected to produce great results. E-mail newsletters have the potential to make a huge leap…
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What is stagflation? What are the causes of the outbreak and what should be done from a marketing perspective?
Stagflation is a condition in which overall prices are rising even though economic activity has stopped, but many people may be unfamiliar with the term. However, even if we are not familiar with this issue, we need to consider it as a very big issue that cannot be ignored in our daily lives and business…
![The face of the new 10,000 yen bill, Eiichi Shibusawa, and the words of marketing grandfather Drucker [Learn about marketing from history's greats, Part 2]](https://i1.wp.com/jref.com/attachments/ten-thousand-yen-bill-shibusawa-jpg.30174/?resize=970,460&ssl=1)
