Neo Marketing Co., Ltd., which provides comprehensive research and marketing support, has conducted an original survey on the actual status of DX (digital transformation) initiatives and the status of its spread.
From September 4th to September 7th, 2020, we conducted internet research targeting 1,000 male and female full-time employees and civil servants over the age of 18, and published a summary of the survey.
Reference source:
A thorough investigation of companies’ efforts toward DX, which is currently attracting attention! “Survey on DX initiatives” (Neo Marketing)
Is digitalization progressing due to the impact of the new coronavirus?
According to the same survey, in response to the question, “Has digitalization progressed at work due to the impact of the new coronavirus?”, 34.2% of respondents answered “It has been strengthened considerably” or “It has been strengthened somewhat.” . On the other hand, when looking at the responses by company size, there is a disparity between companies with “less than 50 employees” and 50.8% of companies with “more than 1,000 employees” who said their digitalization has been strengthened. It has become clear that there is a trend towards digitalization.
Q1. Has your workplace progressed in digitalization due to the impact of the new coronavirus? (Single answer) [n=1000]
In addition, when asked about how they feel about their DX efforts, 66.2% of those who answered that they were working on DX answered that they were “actually seeing results” or “I feel like it’s going well.” This shows that there was little disparity based on company size.
The most digitized items are related to telework.
When asked about what aspects they have promoted digitalization due to the impact of the new coronavirus, the most common response was “introducing a telework system.” The next results were “Improvement of remote access environment” and “Introduction of in-house communication tools,” indicating that as expected, there were many items related to telework, and that digitization of other items had also progressed in order to improve the telework environment. , the company revealed.
Q2. Please answer which items have been digitalized due to the impact of the new coronavirus. (Multiple answers) [n=663]
There is a noticeable difference in awareness of DX depending on company size.
When asked whether they are familiar with the term “DX (digital transformation),” more than half of the respondents answered “I don’t know at all,” even in companies with 1,000 or more employees, indicating that awareness is by no means high. The results were shown. In addition, there is a noticeable difference in company size in this response, and according to the company’s opinion, the smaller the company, the lower the awareness of DX.
Q3.Do you know the term “DX (digital transformation)”? (Single answer) [n=1000]
Furthermore, when asked about the level of interest in DX, the answers tended to be similar to the level of awareness of DX, revealing that the larger the company, the greater the interest.
Q4. How interested are you in “DX”? (Single answer) [n=1000]
What is the status of DX companies’ efforts?
In the same survey, when asked about the status of companies’ DX initiatives, less than 30% of respondents answered “completed” or “currently working on it.” Furthermore, the analysis shows that for companies with fewer than 1,000 employees, there is not a large difference in the status of efforts based on company size, but for companies with 1,000 or more employees, the percentage of companies that are “advanced in DX” tends to increase.
Q6. Please tell us about the progress of your workplace’s efforts regarding DX. (Single answer) [n=1000]
In addition, when asked about the content of DX initiatives, the most common answer was “transformation of existing business models and services” at 37.8%. In the same survey, while “development of new businesses and services” and “transformation of existing business models and services” are positioned as “offensive DX,” six other items are “strengthening the value provided by existing products and services” and “existing products and services.”・Defensive DX includes “improving the efficiency of service provision systems,” “improving operational efficiency and productivity,” “automating operations,” “reducing costs,” and “reforming work styles.” Overall, he points out that there is a tendency for companies to engage in both “offensive DX” and “defensive DX,” which suggests that “companies are moving to utilize digital technology in a variety of fields.” are.
Q7. Please answer to the best of your knowledge about the DX that your workplace is working on or has completed. (Multiple answers) [n=225]
Furthermore, when asked about how they felt about their company’s DX efforts, more than 60% of respondents answered positively, saying, “I’m actually seeing results” or “I feel like it’s going well.” That’s the result. Regarding these results, the company has clarified its view that companies that have engaged in DX are seeing results, regardless of company size, and that it is expected that DX initiatives will further expand in the future.
Q8. What do you feel about the DX initiatives at your workplace? (Single answer) [n=192]