There is a tactic called the top approach when conducting sales activities.
By directly approaching executives such as presidents and executives who handle important payments for a company, you can expect effects such as shortening business negotiations and winning large orders.
Similarly, in marketing, one way to approach the top is to obtain leads only from executives at the company.
This time, we will introduce lead acquisition strategies for corporate executives.
Acquire corporate executive leads [online]
(Specialized media)
This is a way for corporate executives to utilize specialized media included in member organizations.
“Management professional”
We provide information and learning opportunities for business people who support the foundations of companies, from executives and business department managers to general managers, department managers, and leaders, to grow as management professionals.
A unique feature of the service is that approximately 80% of its member users are managers or above.
“HR Pro”
“HR Pro” is one of Japan’s largest human resources portal sites and a matching platform for corporate human resources and human resources support service companies.
Approximately half of the employees are 500 or more, approximately 30% are general managers or above, and approximately half are managers if deputy managers and section managers are included.
(Proactive advertising)
Within each company’s own DMP (data management platform), you can segment and appeal to “managers/executives” and “general managers/division managers.”
According to the above “HR Pro” member attributes, it is possible to appeal to executives.
Acquisition of leads from corporate executives [Offline]
(Events/Exhibitions)
This is a forum where executives, such as human resources directors and general managers of large companies, share examples of advanced companies on current themes.
At this year’s event, 90% of the visitors were from companies with 1,000 or more employees, and from division managers, general managers, and above.
for event results materials
HR Executive Consortium
This is a completely new venue where HR executives from major Japanese companies can gather to study major HR issues and advanced case studies, and learn from each other.
Throughout the year, we hold breakout sessions and study sessions led by well-known people with practical experience, providing a valuable opportunity for human resources executives to learn from each other.
Sponsoring companies can participate in annual study sessions and subcommittee sessions, build relationships with HR executives, and have unusual contacts.
Targeting corporate executives
In addition to the above, there are direct mails, postal DMs, etc., but even if we say executive level, there is a wide range of industries, from general managers and business managers of major companies to management levels of small and medium-sized companies, and there are many types of mail that suit your company’s target. It is important to check the attributes of the company’s executives in media materials and proposals.