Category: interview
-
Interview with Yasutaka Fukuda about the latest trends in B2B SaaS and the path to success for Japanese companies
Japan Cloud is a company that carefully selects SaaS companies with excellent technology and innovation from around the world and introduces them into the Japanese market. The 11 affiliated companies that we jointly manage are all B2B SaaS backed by advanced technology. This time, we spoke to Yasutaka Fukuda, President of Japan Cloud, about changes…
-
![[Special Interview] Success of BtoB marketing and ABM (Account Based Marketing) in Japan Part 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20740%20494'%3E%3C/svg%3E)
[Special Interview] Success of BtoB marketing and ABM (Account Based Marketing) in Japan Part 2
In the first part of the interview, he talked about ABM. What exactly is marketing? Mr. Niwayama says that there is actually no precise definition of marketing. What can we do to control such vague and unclear marketing? I was given a hint. Related articles How will B2B marketing methods change after the advent of…
-
To have mutual feelings with customers and subordinates – What is the "law of tickle" that motivates others and leads to success?
In order to communicate smoothly and build relationships of trust with people in business settings, it is essential to understand the core of human relationships. “Sales results are not improving as expected” “Management of subordinates is not working properly”. What lies behind these worries may lie in the complexity of human relationships. This time, Hiroko…
-
Bringing new value to travel with IT and influencers – WILLER MARKETING's marketing strategy to make travel more exciting
Starting with the express bus business known as “WILLER EXPRESS,” we are developing a railway business, an on-demand transportation service business, a travel-themed entertainment business, and a global business centered on ASEAN. WILLER Group continues to create value. WILLER MARKETING Co., Ltd. is responsible for the group’s marketing strategy and supports the group’s growth through…
-
The power of sensory marketing: Sophia University Associate Professor Togawa talks about its influence on consumer behavior
In today’s world, where lifestyles and consumption structures are rapidly changing, new marketing methods are being sought every day. Under such circumstances, “sensory marketing” is currently attracting attention. It is a method that utilizes the five senses, such as sight and hearing, to create a positive impression on consumers’ desire to purchase products and services…
-
![[Latest SEO marketing] "Search interaction model" proposed by JADE. Approaching the future of SEO](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201052%20763'%3E%3C/svg%3E)
[Latest SEO marketing] "Search interaction model" proposed by JADE. Approaching the future of SEO
Along with the evolution of search engines, the direction of SEO (search engine optimization) measures has also changed rapidly. From the era of link building, where the number of backlinks was important, to the era of content overproduction, we are now in an era where content quality and user experience are more important. Due to…
-
Personal AI President Ortu Yonekura says, "The entire marketing process can be automated."
Alts Co., Ltd. is a venture company that conducts personal AI (PAI) research and development using artificial intelligence (AI) technology, as well as the development and provision of AI solutions based on this research. Based on its corporate philosophy of “From Lavoro (workers) to Opera (creative work),” the company uses AI-based digital cloning technology to…
-
What marketers need is a “business” perspective – WACUL Kakiuchi talks about the essence of digital marketing
We develop services based on the theme of “leaving the things that machines (tools) are good at, and people concentrate on the essential measures that they should take,” and aim for success by maximizing the productivity of companies and marketers. WACUL Co., Ltd. contributes. Its representative director, Yui Kakiuchi, who is also active as a…
-
Recruitment PR will change with year-round recruitment! Learn about recruitment public relations called “Recruitment Owned Media”
Part 1 Recruitment Owned media is an essential recruitment tool for job hunting in Reiwa! Speaker: Mr. Harutada Bando, Senior Consultant, HR Research Institute, ProFuture Inc. In today’s world where hiring is difficult, disseminating information via the internet is essential! Today I would like to talk about recruitment owned media. First of all, what is…
-
The convincing reason why Scalp D's Anfa is focusing on research investment in regenerative medicine
Anfa has achieved rapid growth with its medicated scalp shampoo, Scalp D. The company, founded in 1987 by Kumahiro Miyama, underwent a rejuvenation of its management team in March 2024. The new president was Nanne Yoshida, born in 1987. After joining the company in April 2010, he was highly praised for his work in the…
![[Special Interview] Success of BtoB marketing and ABM (Account Based Marketing) in Japan Part 2](https://i2.wp.com/marketing.clabel.jp/wp-content/uploads/2023/04/BtoBマーケサムネ画像0010.png?resize=740,494&ssl=1)
![[Latest SEO marketing] "Search interaction model" proposed by JADE. Approaching the future of SEO](https://i3.wp.com/biq.cloud/wp-content/uploads/2021/03/image-390.png?resize=1052,763&ssl=1)
