Category: interview
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Interview with Mr. Sugiyama of ailead, a leading sales enablement tool company, about the sales challenges of Japanese companies and how to solve them
Since the coronavirus pandemic, people’s lifestyles have changed, and their work styles have also changed dramatically. We are facing a major paradigm shift on a global scale, with sales methods and values that were commonplace no longer applicable today. Meanwhile, “Sales Enablement” has been attracting attention recently. This time, we will introduce Daiki Sugiyama, CEO…
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Lecture report 2 “A course on the use of HR media taught by our predecessors” – Media utilization that creates “earning power”
A marketing seminar sponsored by our company was held on August 29, 2019 (Thursday) at the TKP Akasaka Station Conference Center with the title, “A course on the use of HR media taught by our predecessors.” In the second half of the seminar, a panel discussion was held with Mr. Yasuyoshi Yoshikawa, Director of Puff…
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![[Part 1] Liddell's careful strategy that drives "influencer marketing"](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%201024'%3E%3C/svg%3E)
[Part 1] Liddell's careful strategy that drives "influencer marketing"
Toyota, Amazon, Shiseido, Uniqlo. LIDDELL is a leading influencer marketing company that has been promoting the products and services of these famous companies. Liddell is a known figure in the marketing world. We have a total of 7,000 customers so far. Many companies and organizations use Liddell’s services, and many MarketTrunk readers will know about…
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Interview with successful company Macnica: What is the marketing of Macnica, a technology trading company with sales of 1 trillion yen that aims to become a service solution company?
Macnica is a semiconductor trading company that boasts the No. 1 market share in Japan (*1) and sales of 1 trillion yen (*2), and has 92 bases in 26 countries and regions around the world. Founded in 1972, we have built a solid track record as a trading company specializing in semiconductors, and have transformed…
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Lecture report on “A course on the use of HR media taught by our predecessors” 1 – Human resources issues in Japanese companies and the market situation
On August 29th (Thursday), we held a marketing seminar sponsored by our company at the TKP Akasaka Station Conference Center entitled “A course on the use of HR media taught by our predecessors.” At the beginning of the seminar, Kosuke Terasawa, President and CEO of ProFuture Inc. and Director of HR Research Institute, gave a…
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A must-see for young people who are worried about career development! Interview with Yasutaka Fukuda: “How to create a successful career”
Japan Cloud discovers outstanding SaaS companies around the world and collaborates with them to enter the Japanese market. At the center of this is Yasutaka Fukuda, a partner of Japan Cloud Computing and president of Japan Cloud Consulting. He previously served as a senior vice president at Salesforce and as president of the Japanese subsidiary…
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Extra Bold's unique marketing power attracts young people with "manufacturing"
Passing on the goodness of Showa manufacturing to the next generation “I want to change the way manufacturing is done with technology.” Extra Bold (Toshima Ward, Tokyo), founded in 2017 by President Yuji Hara, has an extremely unique giant 3D printer as its main product. That is the black device in the photo. The biggest…
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Is Japan's DX promotion full of mistakes? There is no future for DX that ignores “transformation”
DX promotion is now a top priority for companies and governments, with the aim of creating new business models, improving operational efficiency, improving productivity, and strengthening competitiveness. Fabeee Co., Ltd. is strongly supporting the promotion of DX in these companies. Based on our mission of “raising the world’s heart rate,” we support the promotion of…
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The key to marketing success: Use AI as an advanced partner
In a time when the future is uncertain and clear answers cannot be seen, the book “Marketing Coach Isao Yokota’s Tokuno Kaigi Studies” (hereinafter referred to as “Tokuno Kaigi Studies”) uses a story to explain the techniques for finding answers through “meetings” in an easy-to-understand manner. Mr. Isao Yokota, who published “Gaku”). The marketing course,…
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![[Part 1] Thinking about “branding = how to communicate your brand” – The first step in “communicating” is to interpret the situation in your own way](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E)
[Part 1] Thinking about “branding = how to communicate your brand” – The first step in “communicating” is to interpret the situation in your own way
When working on marketing and branding , many people have concerns about “how to communicate” such as “I can’t convey the appeal of my company’s products well” or “I don’t know how to convey a message that will touch the heart of the other person.” Sho. In fact, the way you convey information can make…
![[Part 1] Liddell's careful strategy that drives "influencer marketing"](https://i3.wp.com/www.onlyinfotech.com/wp-content/uploads/2020/05/Influencer-Marketing-onlyinfotech-1024x1024.jpg?resize=1024,1024&ssl=1)
![[Part 1] Thinking about “branding = how to communicate your brand” – The first step in “communicating” is to interpret the situation in your own way](https://i0.wp.com/i.pinimg.com/originals/64/84/d2/6484d22a0db341db1843a4ca1cfd71b3.png?resize=1920,1080&ssl=1)