In the previous explanation, we explained the experience and achievements of using DSP at our company, and the achievements after using our DSP.
This time, we will explain specific ways to utilize DSP and what kind of problems were solved, including customer examples.
Knowledge and problem solving gained by Profuture
In addition to tangible things such as numbers, the benefits that our company gained were “experience points” and “accumulation of knowledge.”
Our strategy was to establish KPIs (Key Performance Indicators) before placing DSP ads, and to assess how effective they actually were.
As a result, I felt that DSP advertising is an ad distribution method whose purpose is to “reach.”
We also compare it with our database to determine how effective the DSP was for new users and existing users. (Of course, this is a measure to acquire new users, so the more new users, the higher the evaluation.)
Furthermore, by using measurement tools, etc., it is possible to understand which search engine or web site traffic is generating CV (conversion: goal attainment).
By viewing the results from various tools and angles, you can take the next action.
Feedback from customers
The indicator that you can see as an effect of using our DSP advertising is CV (conversion: goal attainment), such as increasing requests for materials and seminar applications.
Furthermore, based on feedback from customers,
- We were able to expand our retargeting demographic. Even within the limited segment of human resources, acquiring a new retargeting group was extremely effective.
- By delivering impressions to the special segment of human resources, we are contributing to improving the click-through rate by providing impressions in the right areas and at the right time. We were able to accumulate information for future external submissions.
- Complete awareness measures. Although the needs are quite limited, a certain amount of awareness activities are required when starting a new service, and this is the optimal product as long as it conforms to that policy.
There were such things.
summary
◆It can be used from various angles, such as acquiring new users (cookie information) through DSP advertising, and using measurement tools to see where inflows are most effective.
◆We have received feedback from our customers that they have improved the effectiveness of retargeting groups, expanded data volumes, optimized click-through rates, and awareness measures.