Tag: Btob
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Explaining how to use e-mail newsletters to be effective in BtoB! Points to keep in mind when creating and distributing
In BtoB marketing, e-mail newsletters are an effective measure to induce requests for materials and inquiries from prospective customers. This time, we will introduce how to effectively use e-mail newsletters in BtoB marketing. Why use email newsletters in BtoB? In BtoB , the unit price per order is often high, and since multiple parties are…
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How to understand the benefits and success patterns of increasingly complex B to B customer management/system implementation
In recent years, “customer information management” has become an important issue for companies, as it can improve business performance by streamlining and centralizing various operations. There may be many people in charge who understand the necessity of customer management, but don’t know the best way to manage them. In particular, in B to B (Business…
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What is ARPA, ARPU, ARPPU? An indicator that represents the average cost per customer used in SaaS business
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Not limited to SaaS businesses, in subscription services where usage fees are incurred continuously over a certain period of time, such as communication services such as mobile phones, and paid social games, the average usage cost of a customer is determined by the growth potential of the business of the service. , It is also…
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Points to learn from SaaS companies when creating event pages for BtoB sites
In BtoB marketing, seminars and events are the perfect place to acquire customers, and in terms of marketing, they are the perfect place to create lead generation and lead nurturing. On the other hand, the content created here is highly convenient content that can be used to improve engagement with existing customers. Email newsletters and…
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Points to learn from SaaS companies when creating feature pages for BtoB sites
On a BtoB site, a features page is a page that summarizes the benefits of a product or service, such as how it solves users’ problems, the strengths of the product or service, and the differences from other companies. It is often written in the title, such as the features of the service, its strengths,…
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Points to learn from SaaS companies when creating a download page for BtoB sites
One of the channels for acquiring potential customers is downloading materials. Document downloading allows prospective customers who visit your website to collect information to obtain their business card information in exchange for providing them with product/service introduction materials and white papers that summarize useful information. can. After downloading the materials, we will continue to maintain…
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![Points to learn from SaaS companies when creating example pages for BtoB sites [Part 1]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%20720'%3E%3C/svg%3E)
Points to learn from SaaS companies when creating example pages for BtoB sites [Part 1]
For BtoB companies, implementation examples fulfill the function and role of reviews sent by users in BtoC services. On the service sites of BtoB companies, implementation examples create a sense of trust and security in the services of site visitors. Implementation history and company logos also play a similar role, and depending on how they…
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Points to learn from SaaS companies when setting up CTA on BtoB sites
The CV you aim for on a BtoB site is inquiries and requests for materials. The CV that BtoC sites aim for directly leads to sales, but BtoB sites require a long period of time to obtain appointments, conduct business negotiations, develop projects, and even receive orders. A CV on a BtoB site is just…
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![Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201876%201228'%3E%3C/svg%3E)
Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]
For BtoB sites, case studies are highly versatile content that is effective no matter what stage of consideration a site visitor is in. Additionally, in order to maximize the effectiveness of the introduction examples on the site, it is important to create pages with fewer points. Points to learn from SaaS companies when creating example…
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SEO alone will not be successful / What are the elements necessary for B to B owned media to achieve results?
Corporate owned media is an important channel not only for B to C but also for B to B. As events and exhibitions continue to be canceled or postponed due to the spread of the new coronavirus infection, B2B companies are facing the issue of “how to acquire new customers.” In the same way as…
![Points to learn from SaaS companies when creating example pages for BtoB sites [Part 1]](https://i0.wp.com/www.slideteam.net/media/catalog/product/cache/1280x720/f/i/five_yearly_cloud_based_saas_project_implementation_roadmap_slide01.jpg?resize=960,720&ssl=1)
![Points to learn from SaaS companies when creating example pages for BtoB sites [Part 2]](https://i2.wp.com/userpilot.com/blog/wp-content/uploads/2023/06/a-guide-to-choosing-the-best-saas-learning-management-system_7e8cc94f65c9ae92606bc297dfef7bc7_2000.png?resize=1876,1228&ssl=1)
