Tag: Btob
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Key points for creating pricing pages for BtoB sites, learned from examples from SaaS companies
Price information on a BtoB site is also the trigger for users to become aware of products and services and visit the site, and is content that is located closer to conversion than other content on the site. This time, while introducing BtoB sites of SaaS companies, we will explain important points when considering pricing…
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More than one in two BtoB purchasers say they are excluding services with difficult-to-understand materials from consideration.
LOOV Co., Ltd., which provides the video utilization platform “LOOV” (https://loov-video.com/lp) for sales and marketing, conducted an awareness survey of both corporate sales representatives and BtoB purchasers. . Valid responses were collected and analyzed from 1,016 company employees or business owners who are currently engaged in sales activities for corporations, and 755 company employees or…
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What is the important segmentation setting method for B to B? Also introduces the relationship with STP analysis
“Segmentation” is an essential process in marketing activities, which involves dividing the market into segments and creating strategies that group each customer. Clarifying the target audience for your company’s products and services is an important measure to differentiate yourself from other companies, but many companies may be faced with specific methods for doing so and…
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Points to learn from SaaS companies when creating functional pages for BtoB sites
With the spread of SaaS services, all kinds of services can now be easily used in the cloud. When users are considering implementing a service, their needs for detailed information such as whether the purpose of implementation will be achieved and whether the desired functions are available will be answered on the feature page. This…
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Practical methods for creating buyer personas and buyer journeys for BtoB content marketing
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Many marketers are now paying attention to “buyer personas” and “buyer journeys” as trends in BtoB content marketing . Unlike the purchasing process of individuals, such as BtoC personas and customer journeys, we focus on and set up the process that buyers (decision makers and implementation managers) go through before making purchasing decisions at a…
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What is "Electronic Commerce (EC)" whose market scale is expanding? Also explains the popular business model D2C
In recent years, the number of companies and marketers using the Internet environment to develop their businesses and services has been increasing, and Internet business is being used in a variety of situations. “Electronic Commerce” is a typical business service that utilizes the Internet environment. Electronic Commerce, also abbreviated as ” EC “, has become…
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What is important customer analysis in B to B? Improving marketing accuracy by “extracting customers with high LTV”
“Customer analysis” is important in B to B marketing. Customer analysis is the process of managing customer information and extracting and analyzing the data necessary for the development of your own products and promotional advertising. This is an essential process for maintaining a company’s sales, but it may be difficult to judge whether your company…
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A thorough explanation of how to achieve results with SNS marketing for BtoB
The use of SNS has increased with the spread of smartphones, and this has been accelerated by people staying at home during the coronavirus pandemic. The age groups and characteristics of users differ depending on the SNS, but it is a medium that allows you to approach users directly. I have the impression that SNS…
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Ralph Lauren and Shinola succeed in the digital revolution/Retail industry bringing changes to B2B
The spread of devices such as smartphones has made it possible for consumers to shop anytime and anywhere in a smooth and comfortable manner. The traditional style of “going to a brick-and-mortar store to shop” has shifted to an era where shopping online is the norm, using PCs, mobile phones, and AI speakers such as…
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What is necessary for a successful B to B site? Explaining the points you need to know about production
In order to aim for business growth in B to B, it is essential to “build your own website that can produce results.” This is because it is necessary to create a B to B site that can attract new customers such as inquiries and requests for materials. Although many people are working on various…
