Tag: Btob
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Webinars are the most effective measure before and after the coronavirus – Survey on marketing activities of BtoB companies before and after the coronavirus (Neo Marketing research)
Neo Marketing Co., Ltd., which provides consumer-based research and marketing support, announced on March 4, 2021 the results of a “Survey on the marketing activities of BtoB companies before and after the spread of the new coronavirus infection”. The survey period is from February 9, 2021 to February 10, 2021. We received responses from 1,000…
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Points for creating the top page of a BtoB site
For BtoB sites, the home page is the first page that prospective customers access when they are interested in your product or service. Potential customers who have come into contact with you through search engines, web advertising, the media, SNS, events such as exhibitions and seminars, and other places outside the site become interested and…
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What is funnel analysis? A must-see for eliminating bottlenecks in marketing measures
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Marketing measures must be analyzed and improved in order to achieve the conversion target number set by the company, such as inquiries and document downloads. It is necessary to analyze the actions of users who converted and the withdrawal points of users who did not convert, and take appropriate remedial measures to address the causes…
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SNS is the most used BtoB marketing measure – Survey on “web marketing measure implementation status” (PLAN-B research)
PLAN-B Co., Ltd. announced the results of a survey on the “state of implementation of web marketing measures” on December 23, 2020. The survey period is from November 6th to November 13th, 2020. We received responses from 225 marketers from BtoB companies. This survey revealed trends in issues depending on the status of BtoB marketing…
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Marketing strategies that capture the characteristics of each BtoB transaction format
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There are approximately 4.1 million companies in Japan, each of which conducts various businesses and transactions (commerce), and provides products and services. Recently, companies and organizations that are developing new business fields that are not limited to products and services have appeared, and until now, “industry” has been used as a standard for classifying such…
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What is B to B customer insight? Explanation of benefits and specific details you should know
“Customer insight”, which is important for marketing, is the deep psychological understanding of why customers purchase products and services. It is a latent desire that even the customer does not understand, and can be called “unconscious true feelings.” In this article, we will analyze and explain the benefits of understanding the true feelings of customers,…
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Marketing strategy that suppresses the characteristics of BtoB trading form
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There are approximately 4.1 million companies in Japan, each of which conducts various businesses and transactions (commerce), and provides products and services. Recently, companies and organizations that are developing new business fields that are not limited to products and services have appeared, and until now, “industry” has been used as a standard for classifying such…
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Introducing how influencers use celebrities! What is a good way to use it in the BtoB area?
In today’s world where the number of information senders is saturated, people who have a particularly large number of followers or whose information attracts attention each time are called influencers. Influencer marketing is the use of influencers on platforms such as Twitter, Instagram, and YouTube to increase awareness and sales of your products. However, although…
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What is the optimal EFO for BtoB sites?
Among the measures to improve the conversion rate of a website, improving the input form, which is the conversion point, is a measure that has a very large impact on the numbers. BtoC conversions are directly linked to sales, so improving the input page will lead to increased sales, but BtoB conversions need to be…
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What is lead nurturing and lead qualification that increases the closing rate of BtoB companies?
Acquisition of new leads, which is important in marketing for BtoB companies. A lead is a customer who has not yet purchased your company’s products or services, and is information held by that customer. The literal translation into English is “clue,” and it refers to so-called customer information such as the customer’s name, address, phone…
