Tag: Btob
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Marketing DX for BtoB companies that you want to start tomorrow
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Due to the coronavirus pandemic, BtoB companies have semi-forced a shift from offline to online customer acquisition. As marketing and sales activities move more and more online, DX in BtoB marketing is attracting attention. This time, we will introduce the details and steps to tackle DX in BtoB marketing. Related articles What is DX (digital…
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Key points for utilizing BtoB video ads and creating videos
Video advertising, mainly on YouTube, is often used by B2C companies, but recently it has also started to be incorporated into B2B products and services. Video ads have the advantage of conveying an overwhelming amount of information at once compared to still images. Therefore, the ability to promote any product or service through video is…
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What is targeting to improve the precision of B to B marketing? Introducing setting methods and usage media
When selling your products or services, “targeting” is used to determine what kind of consumers you want to buy. It is of high importance not only in B to C, but also in B to B, and is a strategic element that should be clarified at the beginning of business activities. Many companies may be…
