Tag: Dx
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What is Marketing DX? Introducing key points and six examples for success
Marketing DX is the use of data and digital technology to update the marketing process. By promoting marketing DX, you will be able to respond to changes in the business environment and contribute to strengthening your competitiveness. This time, in addition to the benefits and specific methods of promoting marketing DX, we will also introduce…
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The mindset necessary for effective DX promotion – Eliminating DX misconceptions and showing the path to success – Fabeee Sasaki DX series Part 2
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Recently, Sapporo Holdings announced that it will consider introducing external capital into its real estate business. The idea is to consider diversifying ownership formats, including the sale of real estate, and then use the pooled funds to focus on M&A in the beer business. The medium- to long-term outlook for return on equity is 10%…
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How to deal with innovation without being at the mercy of “innovation” – Fabeee Sasaki DX series Part 4
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If you have read the previous columns, you may have noticed that “DX” is not a term limited to making full use of cutting-edge digital technology. Rather, much of the paper has been devoted to the importance of reforms that put people at the center and distance themselves from digital, such as individual awareness toward…
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What is marketing DX? Introducing key points and six examples for success
Marketing DX is the use of data and digital technology to update the marketing process. By promoting marketing DX, you will be able to respond to changes in the business environment and contribute to strengthening your competitiveness. This time, in addition to the benefits and specific methods of promoting marketing DX, we will also introduce…
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What is DX conversion? Explaining the meaning of DX (digital transformation) and the difference from IT
DX conversion is a term that refers to a state in which a company has achieved DX (digital transformation) or has strengthened its competitiveness as a result of promoting DX. This time, we will explain what DX is in the first place, how it differs from IT, the benefits that can be gained from DX,…
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What is DX (digital transformation)? Easy-to-understand explanation of meaning and method
DX (digital transformation) is the use of digital technology to transform operations and business models and increase corporate value. We will explain why DX is attracting attention, the current state of DX in Japan, and how to proceed with DX. We will also introduce specific examples of DX in companies. What is DX (digital transformation)?…
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Approximately over 40% of businesspeople in their 20s to 50s answered that DX is progressing, and the number one positive impact of progress is “simplification of operations'' (Kimura Information Technology Co., Ltd.)
Kimura Information Technology Co., Ltd., which handles web lecture services, artificial intelligence (AI) utilization businesses, etc., announced a survey on “Corporate DX and Webinars” in August 2021. The survey was conducted between June 30th and July 5th, targeting 369 male and female businesspeople from around the country in their 20s to over 50s. [Investigation background]…
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What is insight selling and vision selling? New sales techniques that marketers need to know
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Now that gathering information on the web has become commonplace, users can easily search for solutions to issues they are aware of. Additionally, you can now use free tools to convert and analyze your company’s issues into data and solve them in-house. In this way, along with the evolution of IT and the shift to…
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The need for business transformation – Challenges under uncertain economic conditions – Fabeee Sasaki DX series Part 1
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Although many Japanese companies and governments are currently working on promoting DX, there are still very few organizations that can say they have achieved success. This is especially true for those in charge of DX at companies. In this series, we have asked Atsushi Sasaki, Representative Director and CEO of Fabeee, a professional DX support…
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“Invisible goals” behind failures: What are the first issues to tackle in digital marketing?
Various companies are recognizing the need for digital marketing solutions and are searching for the best way to implement them. Many companies are grappling with organizational challenges to maximize the effects of digital transformation ( DX ) and lead to business growth. What tends to happen with IT solutions, such as how to differentiate from…
