Tag: Owned Media
-
Owned media “stopped” by the person in charge/What is necessary to continue
Companies are focusing on “owned media,” such as their own websites and blogs, as a medium for their own communication. Unlike traditional advertising creatives, the feature is that companies can take the lead and control the information they want to promote. This measure holds promise for companies’ “branding” and “reducing advertising costs,” which have been…
-
What is owned media? Explaining the meaning, purpose of operation, and specific success stories
Owned media is media that is owned by your company. Although it is a term that is often heard, many people may not know the details or the difference between it and a corporate website . Therefore, this time, we will explain in detail the meaning and purpose of owned media, and the difference between…
-
What is the key to successfully building branding with owned media?
Branding is said to be necessary for the success of owned media. This time, we will explain the necessity of branding and the four keys to successfully building branding. What is branding? Branding is creating a brand image. An easy way to understand branding is to think of companies that have actually succeeded in branding.…
-
Article content has a big impact on CV. Recruit Sumai Company Co., Ltd. verified the effectiveness
Content marketing is a marketing measure that has recently regained attention due to the coronavirus pandemic. Many companies have their own media (in-house media) and disseminate article content, but there may not be many companies that have been able to verify the effectiveness of this. Recruit Sumai Company Co., Ltd. is also a company that…
-
How can I analyze the effects of owned media? A thorough explanation of data analysis!
—
by
The number of companies adopting owned media as a method of corporate management is increasing every year. While launching and operating owned media, analyzing the effects and solving problems and issues are necessary steps to make owned media successful. This time, we will focus on the effectiveness analysis and data analysis of owned media, and…
-
Does owned media article content really contribute to conversion?
Owned media refers to media owned and operated by a company for the purpose of making users aware of the company’s products and services. Owned media allows companies to freely disseminate the information they want to deliver to users, but does that content really lead to the final conversions (results) that companies are looking for?…
-
Efforts to expand corporate awareness by utilizing owned media
Owned Media , in a broad sense, refers to media owned by a company. Owned media is now becoming a standard in public relations and marketing, regardless of company size, and is widely used for customer acquisition and branding of companies and products. It has become one. Here, we will start with the importance of…
-
Owned media management – site design strategy and three points
It has been decided that you will be running your own media, and the person in charge will be you. In cases like this, it’s hard to know where to start. However, in reality, there are some things that are essential when formulating a site design strategy. Therefore, this time, we will explain the site…
-
How much does it cost to build owned media? Let's think about cost effectiveness!
Owned media is being introduced by many companies as a means for companies to market and communicate with users, in addition to traditional advertising media and customer centers through brick-and-mortar stores and telephone lines. The market size for specialized owned media production and management is expanding year by year, and many plans are being proposed…
-
Setting your own marketing issues and owned media operational objectives and goals
It has become a major trend in recent years for companies to launch owned media . However, there are cases where results cannot be achieved because the operational objectives are not appropriate. When it comes to owned media, it is important to match the operational objectives with your company’s marketing issues. In this article, we…
