Tag: Owned Media
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Owned media content ~ The relationship between character count and SEO
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When creating content for owned media, one of the important items is the number of characters. Generally, it is said that it is better for content to have a certain amount of volume, but from an SEO perspective, does the number of characters matter? This time, we will focus on this number of characters and…
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What is triple media? About owned media, paid media, and earned media
There are many similar words in marketing terms. The triple media that we will be introducing this time is one of them. Triple media is a collective term for ” owned media ,” ” paid media ,” and ” earned media .” The key to success is how to properly use these three marketing channels…
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Why is owned media attracting attention? About the benefits of working on it
In recent years, “owned media” has been attracting attention. Owned media refers to web media in the form of blogs owned by companies. Unlike advertising, the aim is to develop potential customers from potential customers to customers and then to loyal customers by distributing articles that meet the needs of users. This time, we will…
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Understanding of owned media increases promotion efficiency
In recent years, as the digitalization of marketing in corporate activities has progressed, there has been a growing trend to use owned media for marketing, promotion, and public relations activities. Rather than mass marketing , which involves widespread marketing and promotion, we enrich the content of owned media with our own original blogs and articles,…
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How to monetize owned media ~Operations that lead to increased profits~
We often hear from people in charge of companies that they have launched owned media, but that it does not lead to increased profits. Owned media management requires monetization measures to increase profits. This time, we will introduce methods of monetizing owned media and explain operations that will lead to increased profits. How to monetize…
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What infrastructure is required for building a homepage? Points to note when building at a company
When a company builds a homepage, it prepares the server and domain, installs a CMS such as WordPress , takes security measures, and prepares the infrastructure. There is something to do. Therefore, this time, we will explain the infrastructure necessary for building a homepage and the points to note when building one. What infrastructure does…
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What is Recruitment Owned Media? A thorough explanation of the latest recruitment methods!
“ Recruitment owned media ” is attracting attention. Recruitment owned media refers to media specialized in recruitment that is operated by a company (owned media). By using it as a source of recruitment information, you can gather human resources who are a better fit for your company’s job duties and culture. This article introduces what…
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Owned media content design ~ User research and market research
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There may be some people who are enthusiastic about “launching owned media and attracting customers,” but are still stuck wondering how to design the content. “Owned media” refers to all types of media owned by a company, and the content varies from a company’s corporate website to e-commerce sites with information about products and services.…
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SEO alone will not be successful / What are the elements necessary for B to B owned media to achieve results?
Corporate owned media is an important channel not only for B to C but also for B to B. As events and exhibitions continue to be canceled or postponed due to the spread of the new coronavirus infection, B2B companies are facing the issue of “how to acquire new customers.” In the same way as…
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How to create a content map essential for launching owned media
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A “content map” is essential when launching owned media. A content map is a “table of contents” or “blueprint” for your site. By creating one, you can check the overall image and structure of the site and share strategies with team members. In this article, we will introduce the purpose and method of creating a…
