Tag: Sensory Marketing
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![The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20638%20479'%3E%3C/svg%3E)
The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]
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This series is written by Taku Togawa, an associate professor at the Department of Business Administration, Faculty of Economics, Sophia University, who researches “sensory marketing.” In this second article, he will explain the importance of brand names and the psychological mechanisms by which consumers choose brands, based on the results and precedents of research in…
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![Sensory marketing from a global perspective [Sophia University Associate Professor Taku Togawa series, Part 1]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202717%204076'%3E%3C/svg%3E)
Sensory marketing from a global perspective [Sophia University Associate Professor Taku Togawa series, Part 1]
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This series features Associate Professor Taku Togawa of the Department of Business Administration, Faculty of Economics, Sophia University, who researches “sensory marketing.” The theme of the first event was “Sensory Marketing from a Global Perspective.” Students will be asked to consider the senses that are common throughout the world, such as “sound symbols,” as well…
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The power of sensory marketing: Sophia University Associate Professor Togawa talks about its influence on consumer behavior
In today’s world, where lifestyles and consumption structures are rapidly changing, new marketing methods are being sought every day. Under such circumstances, “sensory marketing” is currently attracting attention. It is a method that utilizes the five senses, such as sight and hearing, to create a positive impression on consumers’ desire to purchase products and services…
![The Power of Brand Names [Series by Sophia University Associate Professor Taku Togawa Part 2]](https://i1.wp.com/image.slidesharecdn.com/trainthetrainerppt-141111234957-conversion-gate01/95/the-power-of-brands-4-638.jpg?cb=1415749944&resize=638,479&ssl=1)
![Sensory marketing from a global perspective [Sophia University Associate Professor Taku Togawa series, Part 1]](https://i0.wp.com/i.pinimg.com/originals/aa/c5/4d/aac54dffc3c584349f5f6941da1e0f0b.jpg?resize=2717,4076&ssl=1)
