Tag: Trends
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Don't buy based on product appeal alone/What customer experience do millennials need?
Millennials, also known as “digital natives,” have been around since the beginning of the Internet and have grown up with new devices. Millennials generally refer to people born from around the 1980s to the early 2000s, and unlike the generation that gained access to the Internet as adults, this is a new generation that has…
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Companies that fail and companies that succeed in digitalization/Explaining the points necessary for digital shift
Digitalization of their systems is an important issue for many companies. Due to the rapid spread of the Internet and smartphones, it is predicted that the digitalization of companies will continue to accelerate, with advertisements that used to be advertised on flyers being moved to social media and online sites. What kind of digital reforms…
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What is data-driven marketing? Introducing companies to work on and tools to improve efficiency
“Data-driven marketing” refers to marketing activities based on objective data from various angles. This method can be said to be essential for understanding customer behavior and customer psychology, which have become increasingly complex in recent years, and developing effective measures. The key is to improve the accuracy of measures based on analyzed data, rather than…
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What is D2C? Explanations in an easy -to -understand example of successful business development in EC
D2C is a business model that has been attracting attention in recent years, mainly among companies in the apparel and cosmetics industries. We will provide an easy-to-understand explanation of the differences between BtoC, BtoB, C2C, and DNVB, the background of D2C market expansion, advantages and disadvantages, and key points for success in D2C. D2C makes…
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The top reason for in-house operation of web advertising is the accumulation of know-how – Web advertising operation status survey II (WACUL research)
WACUL Co., Ltd. announced the results of “Web Advertising Operational Status Survey II” on February 15, 2021. The survey period is from December 16th to December 28th, 2020. We received responses from 60 people who are involved in web advertising as advertisers or advertising agencies. This survey clarified the operational structure of corporate web advertising.…
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What are the top priorities for marketers to tackle in the new normal era? Explore the latest trends
The world is facing major challenges due to the spread of the new coronavirus infection, and change is required in every industry. At the forefront of this, the role of marketers is to understand consumer needs and come up with new measures that emphasize customer experience (customer experience/value). It will be necessary to review the…
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What is a value proposition? Explains the steps to create and points to keep in mind to match your needs.
“Value Proposition” refers to the original value that only your company can provide that other companies do not have. This is an important concept when companies aim for business growth. It is important to accurately understand the customer’s needs, such as what they are looking for, and to focus on areas where satisfaction has not…
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Will outbound decline? The benefits of inbound marketing and why it becomes mainstream
Various companies have contact points with target groups selected through marketing , and are conducting activities to increase their potential customers. There are two main types of marketing methods: inbound marketing and outbound marketing. Many marketers would like to take advantage of the characteristics of each to maximize sales. In this article, we will list…
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What is important in after-digital in the era of Corona? Explaining value journey and OMO
As digital transformation (DX) is rapidly progressing around the world due to the novel coronavirus pandemic, the need for digital transformation (DX) has become widespread in Japan, and organizational reforms such as environmental settings have begun. In the age of With Corona, it is important to develop guidelines for how to provide highly satisfying services…
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One in three people have made a purchase through TikTok – Highly accurate "recommendation feed" stimulates purchase intent (TORIHADA survey)
TORIHADA, which provides creative know-how including TikTok and cutting-edge digital marketing, conducted a “Survey on purchasing behavior of products/services triggered by TikTok” from February 24th to March 1st, 2021. We compiled and analyzed valid responses from 1,035 men and women in their teens to fifties who use TikTok, and announced the results. Reference source: Conducted…
