Tag: Trends
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How to proceed with branding that is necessary for small and medium-sized enterprises/What are the disadvantages of not doing so?
“Branding” is essential for companies to create a better image of themselves through feelings such as trust and empathy from customers. Although increasing brand power and corporate value is important for business growth, there may be cases where efforts are not making progress because the issue is how to actually go about it. In this…
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What is the "sense of dissatisfaction" that exists in people's hearts during the coronavirus pandemic? Dissatisfaction level changes depending on lifestyle
The spread of the new coronavirus infection has forced rapid changes in people’s lives. Many companies are progressing in digital transformation (DX) and are engaging in various marketing activities to capture new social needs in the era of coronavirus. Therefore, attention is focused on the “consciousness of dissatisfaction” that exists in people’s minds. Analyzing consumer…
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What are the alternatives to phone support? The hidden potential of support communities (Okay Wave Survey)
OKWave, which develops product services for corporations and individuals based on mutual help, conducted a survey on the use of “Support Community” from October 13th to November 30th, 2020. We compiled and analyzed valid responses obtained from 1,029 men and women nationwide who use the support community site, and announced the results. Reference source: Alternatives…
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What is HCD (Human Centered Design)? Explaining international standards and points for improving UX (user experience)
In manufacturing, the concept of “HCD (Human Centered Design)” is important, considering ease of use and user requirements for products and systems. This is a process of reviewing and developing technologies and problems centered on “people” rather than “things,” but there are many cases where an understanding of what principles actually apply is not permeated…
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What is live commerce that can be expected to increase sales? Explaining the flow up to distribution and the points necessary for success
The EC (Electronic Commerce) industry has grown rapidly in the new normal era. Due to the spread of the new coronavirus infection, opportunities for consumers to shop online have rapidly increased, and e-commerce competition among companies has become more intense. Therefore, companies are adopting live commerce as a new sales style. This is a new…
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What is a listing advertisement? Explains the differences from display ads and points to note when operating them.
“Listing advertisements” are search-linked and displayed at the top of the screen. You can place text-type advertisements on Google, Yahoo!, etc. that direct people to their respective sites. This type of advertising is said to be highly cost-effective as it can guide users when they search for a certain keyword. Even when companies say, “I…
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Approximately 90% of executives will continue to work remotely in the future, and although it will not have a negative impact on productivity, nearly 70% say they are having difficulty with "remote management" (according to a survey by Management JP Research Institute).
Keikai JP Co., Ltd., which provides job change and career support services for executives, announced a survey on August 25, 2021 regarding the current state of remote work and the “ideal work style” for the post-corona era. . The survey period is from July 27, 2021 to August 20, 2021. We received responses from 77…
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What SEO should BtoB companies do? Introducing 5 measures you can take right away
In recent years, as companies are undergoing transformation through digital transformation (DX), it is predicted that “SEO” will become an increasingly effective measure. “SEO (Search Engine Optimization) measures” refers to efforts to make your company’s site appear higher on search engines such as Google, and if it works optimally, it will lead to attracting potential…
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What is the BERT algorithm introduced in Google search engine?
With the spread of smartphones, searching for information on the Internet has become commonplace. Although the word “Google” existed before that time, searching on a computer was still the norm at that time. Another common method was to enter search words using the keyboard. However, in recent years, the situation has completely changed with the…
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Consumer insights changing due to the coronavirus pandemic/What kind of marketing is necessary in the new normal era?
The impact of the novel coronavirus pandemic on the global economy and people’s lives has been immeasurable. Society has turned to a new normal known as the “new normal,” and people’s daily lives have been forced to change. The same applies to companies and organizations. There will be an urgent need to review traditional business…
