Tag: Web Advertising
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Four important points to consider when moving listing advertisements in-house
Of all the marketing measures, listing advertising is one that requires particularly specialized skills. Many companies are wondering whether it is best to outsource management to an agency with specialized skills, or to go in-house to reduce management fees. This time, we will explain important points when considering moving listing advertisements in-house, as well as…
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What is AB testing? Easy-to-understand explanation of the four types, methods, and mechanisms
In the marketing field, we often hear the term “AB testing.” AB testing is a method of comparing and verifying two things, and is one of the methods often used in Internet marketing. In this article, we will explain the basic knowledge of AB testing, the reasons for doing it, and the risks in an…
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What is an EC site that can monetize advertising in a short period of time?
EC , which is an abbreviation for “electronic commerce,” refers to “electronic commerce” where transactions are conducted over the Internet. In the e-commerce market, which has continued to expand in recent years, the demand for customers has become increasingly intense. Therefore, this time we will explain the types of advertisements on e-commerce sites, such as…
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Utilization of YouTube ads – Digital shift in advertising as seen in the case of Chocola BB
With the widespread use of digital devices such as computers and smartphones, the market for online and mobile advertising is expanding and increasing its presence. In response to the recent trend of digital shift, Eisai Co., Ltd., which sells healthcare products such as “Chocola BB” and “Healthcare,” attempted to introduce video ads exclusively for YouTube.…
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The top reason for in-house operation of web advertising is the accumulation of know-how – Web advertising operation status survey II (WACUL research)
WACUL Co., Ltd. announced the results of “Web Advertising Operational Status Survey II” on February 15, 2021. The survey period is from December 16th to December 28th, 2020. We received responses from 60 people who are involved in web advertising as advertisers or advertising agencies. This survey clarified the operational structure of corporate web advertising.…
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“Hatarakonet” Dip is making great progress/What is the reason why it was able to attract so many applicants?
Job information portal sites are becoming increasingly competitive. While companies are working on various measures, DIP Co., Ltd. (hereinafter referred to as DIP) operates “Bitoru”, which specializes in part-time job information, and “Hatako Net”, which deals with recruitment of part-time, temporary, and regular employees. ‘s marketing strategy is doing well. As a human resources service…
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Key points for expanding your customer base using online advertising as seen from success stories
Online contact with customers, such as searching for information on your smartphone or shopping on e-commerce sites, has become indispensable for business expansion. People’s online information seeking behavior is highly complex, and the process from search to purchase is not linear. In order to expand your customer base online, measures that follow the traditional linear…
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Advantages and how to proceed with tie-up advertising
In order to have a large number of users recognize and adopt their products and services, there are limits to what companies can do through web advertising and websites. Media tie-up advertising is effective for intentionally sending messages from third parties other than companies. This time, we will introduce the benefits of tie-up advertising and…
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What is the "ABCD framework" that summarizes the elements required for effective video ad creative?
The “ABCD framework” proposed by Google is the elements that create video ad creatives that are effective in increasing conversions. This framework is an acronym for “Attract,” “Brand,” “Connect,” and “Direct” required for video ads, and Google recommends that you keep these four elements in mind when creating video ad creatives. In this article, we…
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The app market has become fiercely competitive due to self-restraint during the coronavirus pandemic. Advertising strategies of Rakuten Market and Mercari that produced results
According to “App Annie Intelligence (Usage & Engagement Report) February – July 2020 Japan App Store (iOS only)”, the total number of downloads of all mobile apps has increased due to the timing of requests for self-restraint due to the spread of the new coronavirus infection. It has increased by nearly 30%. Competition appears to…
